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Marketing Strategy

Brand Communication in Uncertain Times

Brand Communication in Uncertain Times

While everyone is working hard to keep the doors open and the lights on, we are still here working from home to be sure our clients are able to share updated information quickly with their customers.If you have not yet thought about communicating with your customers...

The Key Elements of A Good Website

The Key Elements of A Good Website

What makes a good website? Before you begin searching for someone to build your site, fully understanding this type of workflow will help you to keep the project on course and manage expectations for a beautiful and functional website. If this is your first foray into...

10 Ways of Winning at Retail

10 Ways of Winning at Retail

I am a fan of shopping in-person at any local tack shop. When I travel, I seek them out and see what people are buying in that area of the country. I also like to fondle the leather (ok, I may have a teensy problem, haha), try things on, and have a chat with the...

How Graphic Design Helps Your Business

How Graphic Design Helps Your Business

What is graphic design used for? A graphic designer is a professional who creates and assembles images, typography, or video with the aim of improving the aesthetic appeal of your brand. They can make your brand stand out in a crowded market, make it appear more...

Are You GDPR Compliant?

Are You GDPR Compliant?

There is a bit of panic right now on the part of businesses that utilize email marketing regarding GDPR (General Data Protection Regulations) changes to require companies to protect the personal data and privacy of consumers that do business in Europe and the UK. As...

Using Local SEO Strategy to Find More Customers

Using Local SEO Strategy to Find More Customers

Search Engine Optimization (SEO) offers both a wide net and a local net approach. If you pull from the local population for the majority of your business, you will want to consider adding some additional profile work and listings to ensure that local people can find...

8 Ways to Kick Butt with Email

8 Ways to Kick Butt with Email

Email marketing best practices Email is the perfect accessory to the well-heeled marketing plan. The success of your marketing plan can be determined quickly by answering this question, do you know if your emails kick butt? Email is nearly 40x better than Facebook and...

How to Avoid Copyright Infringement

How to Avoid Copyright Infringement

I just saw this happen over the weekend with a local non-profit rescue group that posted an ad using a photo taken by another local person that had been posted on social media. The woman was dismayed and a little put off by the fact that her shot had been used without...

Six Time Management Tips For Marketing

Six Time Management Tips For Marketing

Marketing waits for no man (or woman), especially when it comes to time management. Carving time out of your schedule is a challenge, even for the most organized gal. When you juggle a job, kiddos, riding, and time for your important relationships, it’s easy to let...

5 Reasons Why You Need Landing Pages

5 Reasons Why You Need Landing Pages

Landing pages are often overlooked in a digital tactical plan. This type of web page is an important part of your buyer funnel for both b2b and b2c companies and is normally a sub-page containing very specific information. It may or may not be listed in your...

The Marketing Funnel – Part Two

The Marketing Funnel – Part Two

Marketing Funnel Metrics Explained – Part 2 The first article in our series focused on the funnel stages. There is so much available data now for measuring marketing data, it can be overwhelming. Knowing what to focus on (as well as what not to) will save you...

5 Equestrian Companies Pushing Tech Boundaries

5 Equestrian Companies Pushing Tech Boundaries

More and more equestrians are turning to apps to track training progress, equine health and business details than ever before. When most people picture “equestrian,” they normally picture traditional leather tack and rolling hills and barns, but recently there has...

What Goes Into Building Your Marketing Strategy

What Goes Into Building Your Marketing Strategy

What is Marketing Strategy? There always seems to be quite a bit of confusion around what marketing strategy is and isn’t, so we’re going to give you the in’s and out’s of the process. If you are a business owner and haven’t had this conversation with a marketing...

Why We Love Content Marketing

Why We Love Content Marketing

… and you should too! The “content is king” sentiment has been around for a while now, and for good reason. There are all types of materials that can be considered “content.” Articles, white papers, case studies, newsletters, press releases, blogs and stories are all...