Why Equestrian (and all) Marketing Should Target Baby Boomers

Anyone who has spent time in a horse barn will tell you, there are plenty of men and women in the 50+ age group who are riding and caring for their horses. Some of them are just getting started on a childhood dream. Many of them are highly regarded instructors, coaches and competitors, yet it[…]

6 Ideas for Making Marketing Time

Marketing waits for no man (or woman), especially when it comes to equestrian marketing. Time management is a challenge, even for the most organized gal. When you juggle job, kiddos, riding, and time for your important relationships, it’s easy to let some things slide. If you already aren’t so comfortable with your current marketing approach,[…]

local tack shop

10 Ways of Winning Sales as a Local Shop

I am a fan of shopping in-person at any local tack shop. When I travel, I seek them out and see what people are buying in that area of the country. I also like to fondle the leather (ok, I may have a teensy problem, haha), try things on and have a chat with the[…]

stallion marketing

Organize Your Stallion Promotion for Success

You have an eligible bachelor in your yard that you’ve been thinking of standing. When you take a bit of time to build an appropriate equine marketing plan to get the most out of your efforts, you’ll know what you have to spend and have a professional image to show your stallion at his highest[…]

using digital banner ads

5 Ways to Get More from Your Banner Ads

This question came from a client the other day – why aren’t our digital banner ads for our equestrian brands performing better? A great question, as some retail saddlery and apparel brands invest heavily in this area for their advertising. Let’s start with what is considered baseline for good performance. When this type of ad[…]

what to do when business is slow

What to do when business is slow

You’ve been busy as all get out at work for a few months but now… it’s halter class slow. Nothing is coming in your inbox, your social channels are quiet, the doorbell isn’t dinging. Your business probably has some built in slow times before or after holidays or during the cold months. If you have[…]