Branding & marketing Strategy
Full Gallop Communications, based in Rochester, NY, is a marketing agency that works with equine health and veterinary companies, optics & photonics manufacturers and non-profits to build stronger brands and better connect with their clients. We offer services to cover a wide variety of marketing needs such as: marketing planning and strategy, highly targeted marketing and advertising, business website development, SEO service, industry-specific content writing, logo design, media placement, PR and market research. With over 17 years of experience working with product launches, promoting manufacturers and helping distributors, we know how to create wider brand visibility and increased interest resulting in measurable sales for your group.
Brand Management
More than just a logo, your complete brand helps potential clients remember you faster and understand what you offer.
Marketing Strategy
Define a dynamic plan which speaks to specific things – new product launches, retail sales and events, changing business direction or focus areas, finding the audience who is looking for your special sauce, or just finding the missed opportunities.
Industry-specific Content Writing
Tell your brand story to the people who will care about it. We develop SEO-friendly content for web, advertorials, advertising, articles, product releases or guest blogs.
SEO Services
A website without SEO is like driving a car without adding oil or gas. Get found by the right customers faster when you improve your SEO ranking and search results. We offer site analysis as well as ongoing services.
Website Design
Your website is your most important marketing tool. Work with our experts for SEO-friendly e-commerce, service or manufacturing websites.
Email Marketing
A proven way to get your customer’s attention, engage them and build relationships. We can create powerful messaging, video and information that your customers will want to read.
Monthly Marketing Support
Need ongoing support so that you can focus on running your business instead? We offer flexible options to cover all your needs.
Marketing Coaching Sessions
Schedule one-on-one time with our founder, Amanda MacDonald, in 60 minute intensive working sessions that give you answers and actionable items to move forward quickly.
Full Gallop Goodness
Follow our popular blog for the newest branding advice, musings on marketing and stories on strategy.
Why Equestrian (and all) Marketing Should Target Baby Boomers
Anyone who has spent time in a horse barn will tell you, there are plenty of men and women in the 50+ age group who are riding and caring for their horses. Some of them are just getting started on a childhood dream. Many of them are highly regarded instructors, coaches and competitors, yet it[…]
How to Avoid Copyright Infringement
I just saw this happen over the weekend with a local non-profit rescue group that posted an ad using a photo taken by another local person that had been posted on social media. The woman was dismayed and a little put off by the fact that her shot had been used without her permission, and[…]
3 Indicators for Updating Your Brand
Your brand. It literally puts your mark on the world. It is the subconscious recognition of what your company stands for. There are some indicators that help when determining when to refresh your brand, and should occur when you notice one or more of the following: You’ve outgrown your original brand. Your company has been[…]
6 Ideas for Making Marketing Time
Marketing waits for no man (or woman), especially when it comes to equestrian marketing. Time management is a challenge, even for the most organized gal. When you juggle job, kiddos, riding, and time for your important relationships, it’s easy to let some things slide. If you already aren’t so comfortable with your current marketing approach,[…]
How Not to Sell on Facebook
respect, and decent companies use it without incident.
This all went down because a brand did not vet their seller enough, did not require sales training on how to properly represent them, and is clearly not making anyone accountable for poor actions on their behalf. If this was an employee, they would be promptly sacked.
8 Ways to Kick Butt with Email
Email is the perfect accessory to the well-heeled marketing plan. The success of your marketing plan can be determined quickly by answering this question, do you know if your emails kick butt? Email is nearly 40x better than Facebook and Twitter at acquiring customers. (McKinsey & Company) Email conversion rates are 3x higher than social[…]
5 Reasons Why You Need Landing Pages
Landing pages are often overlooked in a digital tactical plan. This type of web page is an important part of your buyer funnel for both b2b and b2c companies and is normally a sub-page containing very specific information. It may or may not be listed in your navigation, as it can serve a different purpose[…]
8 Critical Things You Need to Do Before Starting a Website
It’s fairly easy to find a web person these days that will take on your new web project. Before you begin, fully understanding this type of workflow will help you to keep the project on course, and also allow you to manage expectations for a beautiful and functional website. If this is your first foray[…]
7 Ways to Nurture Your Brand Champions
The thoughts below pertain to a smaller business, however all of the strategy listed scales well for any sized company that wants to continue to create passion and loyalty for what they do. The larger the group, the harder it is to gain and keep those individuals excited about your efforts, as you have less[…]
The Marketing Funnel Explained In Horse Terms
There tends to be some mystery around where and how customers find and interact with your brand. There also tends to be some mystery around how customers make buying decisions and how that impacts your sales. For fun, we’ve broken this down into horse terms today and built a marketing funnel to show you how[…]
