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Full Gallop is a marketing consultancy based in Rochester, NY that works with equine health and veterinary companies, optics & photonics manufacturers, and non-profits to build stronger brands and better connect with their clients.

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Brand Management

More than just a logo, your complete brand helps potential clients remember you faster and understand what you offer.

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Marketing Strategy

Define a dynamic plan to make your new product launch, sales event, or change in focus a success.

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Seach Engine Optimization

Get found by the right customers faster when you improve your SEO ranking and search results.

Marketing Strategy Resources

Follow our popular blog for the newest branding advice, musings on marketing and stories on strategy.

New Business Launch Checklist

New Business Launch Checklist

Congratulations on your decision to create a new business! Once the initial excitement wears off, you’ll need to figure out your plan to promote what you can do! This article will give you some beneficial ideas and things to consider. Sort Out Your Target...

Finding Mentors Wherever They Live

Finding Mentors Wherever They Live

How often can you say that your play influences your work? Or even your marketing? In a recent social media thread, my dressage instructor Bobbi Rockow started a conversation around the many hilarious and laser-pointed teaching vocabulary of her mentor, Raul de...

Lead Generation: A Guide

Lead Generation: A Guide

Good, quality leads are hard to come by for most businesses, but fortunately, there are plenty of ways to find people interested in what you offer. This article digs into some real talk about the best lead generation ideas for small or manufacturing (b2b) businesses....

Featured Work

See how we’ve helped grow businesses like yours.


Genesee Valley Equine Clinic

Brand overhaul with an updated logo, website, practice video, and marketing and office tools for large equine veterinary practice.


CMM Optic

Logo refresh, brand visual refresh, new website, trade show booth and materials, and PR. The brand also went through a significant name change at the same time, timed during a large international trade show.

“Working with Full Gallop has been an absolute pleasure. You have helped develop the CMM Optic identity that they have been looking for and I wanted to thank you personally. CMM Optic looks forward to the next phase of our partnership and the success that it will yield.”

Tom Goundry

VP of Business Development, CMM Optic

“Amanda has been great to work with. She’s organized, fun, and smart. She’s able to move projects forward in an effective manner without ruffling feathers and keeping the process enjoyable. Her marketing knowledge and expertise have added value to all of our projects she’s involved in.”

Ross Johnson,

Owner, 3.7 Designs

“I was reluctant to hire anyone to help me with website design and marketing. I thought I should just be able to figure out how to do it on my own. Fortunately, I had an initial conversation with Amanda about her work and felt instantly at ease with having her on board to build my business! Amanda’s ability to access my business needs and translate them in action steps that I could follow was impressive to say the least.”

Terri Lance, PhD

Owner, HealthLynk Coaching

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