Dynamic Branding & Strategy
Full Gallop Communications, based in Rochester, NY, is a marketing agency that works with equine health and veterinary companies, optics & photonics manufacturers and non-profits to build stronger brands and better connect with their clients. We offer services to cover a wide variety of marketing needs such as: marketing planning and strategy, highly targeted marketing and advertising, business website development, SEO service, industry-specific content writing, logo design, media placement, PR and market research. With over 17 years of experience working with product launches, promoting manufacturers and helping distributors, we know how to create wider brand visibility and increased interest resulting in measurable sales for your group.
Brand Management
More than just a logo, your complete brand helps potential clients remember you faster and understand what you offer.
Marketing Strategy
Define a dynamic plan which speaks to specific things – new product launches, retail sales and events, changing business direction or focus areas, finding the audience who is looking for your special sauce, or just finding the missed opportunities.
Industry-specific Content Writing
Tell your brand story to the people who will care about it. We develop SEO-friendly content for web, advertorials, advertising, articles, product releases or guest blogs.
SEO Services
A website without SEO is like driving a car without adding oil or gas. Get found by the right customers faster when you improve your SEO ranking and search results. We offer site analysis as well as ongoing services.
Website Design
Your website is your most important marketing tool. Work with our experts for SEO-friendly e-commerce, service or manufacturing websites.
Email Marketing
A proven way to get your customer’s attention, engage them and build relationships. We can create powerful messaging, video and information that your customers will want to read.
Monthly Marketing Support
Need ongoing support so that you can focus on running your business instead? We offer flexible options to cover all your needs.
Marketing Coaching Sessions
Schedule one-on-one time with our founder, Amanda MacDonald, in 60 minute intensive working sessions that give you answers and actionable items to move forward quickly.
Full Gallop Goodness
Follow our popular blog for the newest branding advice, musings on marketing and stories on strategy.
Writing Marketing Content That People Care About
Say you run a feed manufacturing company that caters to owners of horses with special dietary needs, key for certain breeds and particular health issues. You struggle to be seen and your target customer doesn’t seem to understand the importance of your product or how it can benefit them. I see this type of example[…]
10 Ways of Winning Sales as a Local Shop
I am a fan of shopping in-person at any local tack shop. When I travel, I seek them out and see what people are buying in that area of the country. I also like to fondle the leather (ok, I may have a teensy problem, haha), try things on and have a chat with the[…]
5 Ways GDPR Will Impact Your Business
There is a bit of panic right now on the part of businesses that utilize email marketing regarding GDPR (General Data Protection Regulations) changes to require businesses to protect the personal data and privacy of consumers that do business in Europe and the UK. As part of the global and more toothy CAN-SPAM regulations,[…]
What Goes Into Building Your Marketing Strategy
There always seems to be quite a bit of confusion around what marketing strategy is and isn’t, so we’re going to give you the in’s and out’s of the process. If you are a business owner, and haven’t had this conversation with a marketing person yet, we’re hoping to clear some air so that this[…]
3 Indicators for Updating Your Equestrian Brand
Your brand. It literally puts your mark on the world. It is the subconscious recognition of what your company stands for. There are some indicators that it is that time when looking at updating your equestrian brand, and should occur when you notice one or more of the following: You’ve outgrown your original brand. Your[…]
New Adventures in 2018
This is the time of year for looking forward to starting new adventures in 2018, new challenges and new explorations. I’m taking some time for myself this week to get away from my desk, read a book or two, finally watch the end of Game of Thrones (no spoilers!) and see some family. There are[…]
Organize Your Stallion Promotion for Success
You have an eligible bachelor in your yard that you’ve been thinking of standing. When you take a bit of time to build an appropriate equine marketing plan to get the most out of your efforts, you’ll know what you have to spend and have a professional image to show your stallion at his highest[…]
5 Ways to Get More from Your Banner Ads
This question came from a client the other day – why aren’t our digital banner ads for our equestrian brands performing better? A great question, as some retail saddlery and apparel brands invest heavily in this area for their advertising. Let’s start with what is considered baseline for good performance. When this type of ad[…]
B2B Marketing for the Equestrian Industry
(This article is the winner of the 2017 Equestrian Creative Network Awards – Best Informative Article) B2B commerce is fairly common in the equestrian world, and we’ll look at some key ways you can help build these relationships into a win-win for both parties. The biggest misconception is that marketing in a B2B environment is[…]
Why Your Equestrian Business Needs a Value Proposition
What is a value proposition, why do you need one, and does yours hold up? Your value proposition is your main positioning statement. Aside from the “business school speak,” your Value Prop is the THE defining statement regarding who you are and what you offer to the world. This goes for any sized business model.[…]
