By using a strategy that combined excellent SEO, targeted new content, keyword research, selected social media reach, advertising, and CPC, the company gained traffic from other direct, paid and referring sources, however, organic traffic gains were considerably larger than the other
Organic web visitors are an important indicator of a healthy web marketing program and should be one of goals or KPI for the year.
Veterinary practice marketing
As a part of a larger rebranding exercise for a well-established equine ambulatory clinic, Full Gallop improved the look and usefulness of an existing email service. Open rates and click-through metrics had stalled out and were varying widely for monthly reminders that were not giving readers deep information or increasing website traffic.
We started with creating an updated email template, utilizing the new brand elements, then tackled building a monthly editorial calendar utilizing a deep bank of evergreen and seasonal horse health topics that existed, but were buried in the website. By giving calls to actions to read how-to articles or watch clinic videos that were also banked from past efforts, we were able to raise the average open rate for a non-reminder e-blast by 31% (to well above the industry average) and increase the average open rate by 136%.
The clinic now has an easy-to-use template that will serve them well, paired with a seasonal topic center of fast access information, saving staff time to create and send to their large customer base.
Equine technology manufacturing
A new equine brand came to us looking for help with creating their B2C brand strategy rollout and a launch plan for new products in North America and Australia. As the company already had identified their target audience thoroughly, Full Gallop created a strategy tailored to addressing the needs of a new brand to boost awareness, and also to educate potential users who may benefit by adopting these new products.
We worked with the leadership team to identify opportunities and create new website content to fully explain the robust range of benefits of these products and provided an SEO assessment to better extend reach, including recommendations for site improvement.
The company was able to go to market with a sound structure to build upon, poised for launch success.
Equine nutrition manufacturing
Established and respected equine supplement website needed a brand refresh, a modernized e-commerce site that worked with the existing retail client base, and allowed distributors to log in and place orders while utilizing their set pricing structure and eliminated the brand and SEO confusion with a sister site blog. The site had over time developed a scattered feel with an unclear structure and hidden gems of information, such as the deep library of PhD authored articles and customized support memberships.
The Full Gallop team launched a new site with a vibrant and modern feel that appropriately reflects the strength of the established brand for racing and other high-performance horses, while still appearing accessible for most horse owners who care about their animals. The experience of the founder and lead nutritionist is front and center, stemming from the range of health and wellness articles and scheduled personal support. The logo received a refresh to complete the online brand makeover and align with refreshed product labeling. Distributors and large volume users may easily reorder with online accounts to quickly receive new supplies, automating more of the reorder process. The Client was thrilled with the results!
Goal was to increase online sales for an $30M established dual b2b and e-commerce site. Using ongoing SEO changes, use of tools, keywords and monitoring, this site saw a yearly increase of 14% e-commerce sales. This was a well established website with already consistent traffic, so that was a significant change for them. Leadership team was thrilled.
Equine online sales
An SEO and social media growth project for an e-commerce site to help with driving traffic to the sales side of the website. The site already had a well-followed and established blog for its main audience.
To address this, a plan was created specifically to help push sales on social media, clean up SEO performance on the website with specific work regarding keywords, work on social media posting strategy, creating improved and researched product descriptions, and an SEO toolkit.
The result? Shop traffic has now increased above blog readership, with increased sales traffic overall from this summer by 15%, and increased monthly overall site traffic by 161% in the last 6 months.
Our proven program gets results, because we take the time to understand your needs and tailor a strategy to complement and product results.
After working with a custom manufacturing client for 6 months using a combined media and content strategy, the client reported that the number of requests for quotes for new projects had doubled in Q1 when compared with the previous year’s Q1 numbers. Happy client!
Equestrian nutrition manufacturing
FGC worked with a supplement product brand to create web content focusing on user benefits and a supporting social media campaign to drive traffic to a nationwide distributor/seller for a specific product.
The work resulted in a 150% increase in site users in the first three weeks. In addition, important online product ratings and feedback from product users were also gained as part of this effort.
We received a very gracious email from a current client letting us know that the print ad that was running spurred a call from an old contact in the industry. They discussed how the caller had found them (the ad) and then proceeded to let the Client know that he had been looking for a trusted place to refer their customers for types of work they don’t themselves offer.
In a highly competitive industry that focuses on custom work, a referral source is gold. People do not refer unless they feel highly confident in the source they are advocating, and this instance would not have occurred without the ad in the first place. Ads for the win.