November 6, 2019

About Full Gallop

About Full Gallop

Full Gallop brings a wealth of experience, dedication and personal attention to every project and client.

Full Gallop supports your B2B company in finding more of the work that you want.

Lack of bandwidth and internal marketing expertise can create a lockdown on your growth. 

We provide the missing expertise and experience to restart your sales lead generation, brand recognition and visibility.

Dynamic Branding and Strategy

As a marketing consultant and advertising agency, we are small enough to be nimble and partner with only proven and trusted providers to ensure that you get what you need, when you need it.

We work hand in hand with your team to develop a customized plan for your goals, needs, and budget for a perfect fit.

Fractional CMO Leadership

If you are looking for someone with a wide breadth of experience to manage a strong brand vision, plan and implement marketing and creative work, and meet on a regular basis WITHOUT a hefty salary and office space, a fractional CMO may be the direction for you.

For Amanda,  supporting her clients from planning to production to metrics isn’t news. She’s been working this way since Full Gallop opened it’s laptop.

A Fractional CMO is normally focused on developing and executing marketing plans, growth strategies, executive management, or department development.


Equinutrix website

A Peek at Our Client List

Dalzells Audiology
Gray Optics
Omega optical holdings
Genesee Valley Equine Clinic
Kids Thrive 585
CMM Optic
Horse Guard
AccuCoat, Inc
Hoof MD
Sydor Optics
Wastach Photonics


“I grew up in the Midwest, and I bring those ethics and values to every client conversation. I love solving problems for people, finding a way forward using my deep experience and excitement for marketing.”

Amanda MacDonald has been a professional marketer since 2002, working with health care, non-profits, manufacturing, optics & photonics, and equestrian sectors. Previously at the University of Rochester and IDEX Optics & Photonics providing project management, marketing strategy, and branding leadership, Amanda has put in many hours in the saddle for new brand, product and website launches as a seasoned marketer. She enjoys the process of sorting out a marketing strategy that will have a positive effect.

If you are looking for marketing support for a launch project, website build, SEO, or longer-term marketing need, Full Gallop brings a seasoned, proven approach to every client.

Dressage rider, mare whisperer, sighthound collector.

Follow Amanda on LinkedIn

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Marketing Strategy

Define a dynamic plan to make your new product launche, sales event, or change in focus a success.

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Brand Management

More than just a logo, your complete brand helps potential clients remember you faster and understand what you offer.

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Web Design

Your website is your most important marketing tool. Work with our experts for SEO-friendly e-commerce, service and manufacturing websites.

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Seach Engine Optimization

Get found by the right customers faster when you improve your SEO ranking and search results.

Content writing

Content Writing

Connect your ad messaging with your website audience, white papers, sales tools, and marketing materials.

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Public Speaking

Need a speaker for your next business event? Amanda MacDonald will address your next professional meeting on a variety of topics.

“Amanda’s greatest asset as a marketing partner is her focus on what is right for your brand. On top of her ability to conceive fresh and innovative content, Amanda is one of the rare consultative partners who is unafraid to tell you what you need to hear about your brand rather than what you want to hear.”

Justin Turner

Executive Vice President, CMO, Omega Optical Holdings

“Amanda has been great to work with. She’s organized, fun, and smart. She’s able to move projects forward in an effective manner without ruffling feathers and keeping the process enjoyable. Her marketing knowledge and expertise have added value to all of our projects she’s involved in.”

Ross Johnson,

Owner, 3.7 Designs

“I was reluctant to hire anyone to help me with website design and marketing. I thought I should just be able to figure out how to do it on my own. Fortunately, I had an initial conversation with Amanda about her work and felt instantly at ease with having her on board to build my business! Amanda’s ability to access my business needs and translate them in action steps that I could follow was impressive to say the least.”

Terri Lance, PhD

Owner, HealthLynk Coaching

"Amanda is the perfect team member you want for your project; she is prompt, professional, and 100% on task. She brings vast experience to the table having conducted and executed marketing strategy, project management, and other areas that are of unique and incalculable benefit to any business. She receives my utmost and highest recommendations and any company would be lucky to work with her."

Cetan Clawson

CEO, Ann Arbor Digital Marketing

“Amanda has been very easy to work with on numerous Marketing and Advertising projects for our business as well as developing a Brand Recognition Plan. Working with her throughout the past year has been very helpful to our business and ourselves, as business owners, to understand what it truly takes to Promote, Brand and Introduce our business to prospects and customers in a consistent manner.”


Patrick J Iulianello

Vice President, AccuCoat, Inc

“Amanda was a pleasure to work with. I had a seriously unreal deadline to meet for the launch of my site. She worked with me to get things up and running, and it looks great!”

Dr. Ashley Wagner

Founder, Equinutrix