Can you relate? Your inbox has the sound of the wind in a canyon; your social channels are likely getting more attention than before, but the doorbell is (definitely) not dinging. Your business probably has some built-in slow times, but these patterns have been...
This question came from a client the other day – why aren’t our digital banner ads for our equestrian brands performing better? A great question, as some retail saddlery and apparel brands invest heavily in this area for their advertising. Let’s start with what is...
I am a fan of shopping in-person at any local tack shop. When I travel, I seek them out and see what people are buying in that area of the country. I also like to fondle the leather (ok, I may have a teensy problem, haha), try things on, and have a chat with the...
What is graphic design used for? A graphic designer is a professional who creates and assembles images, typography, or video with the aim of improving the aesthetic appeal of your brand. They can make your brand stand out in a crowded market, make it appear more...
There is a bit of panic right now on the part of businesses that utilize email marketing regarding GDPR (General Data Protection Regulations) changes to require companies to protect the personal data and privacy of consumers that do business in Europe and the UK. As...
The dynamic marketing branding and strategy services from Full Gallop Communications are now officially available for the photonics industry and manufacturing community. The marketing consultancy announced today that it has expanded into supporting the optics &...
Search Engine Optimization (SEO) offers both a wide net and a local net approach. If you pull from the local population for the majority of your business, you will want to consider adding some additional profile work and listings to ensure that local people can find...
Email marketing best practices Email is the perfect accessory to the well-heeled marketing plan. The success of your marketing plan can be determined quickly by answering this question, do you know if your emails kick butt? Email is nearly 40x better than Facebook and...
Anyone who has spent time in a horse barn will tell you, there are plenty of men and women in the 50+ age group who are riding and caring for their horses. Some of them are just getting started on a childhood dream. Many of them are highly regarded instructors,...
I just saw this happen over the weekend with a local non-profit rescue group that posted an ad using a photo taken by another local person that had been posted on social media. The woman was dismayed and a little put off by the fact that her shot had been used without...
Marketing waits for no man (or woman), especially when it comes to time management. Carving time out of your schedule is a challenge, even for the most organized gal. When you juggle a job, kiddos, riding, and time for your important relationships, it’s easy to let...
Landing pages are often overlooked in a digital tactical plan. This type of web page is an important part of your buyer funnel for both b2b and b2c companies and is normally a sub-page containing very specific information. It may or may not be listed in your...
Marketing Funnel Metrics Explained – Part 2 The first article in our series focused on the funnel stages. There is so much available data now for measuring marketing data, it can be overwhelming. Knowing what to focus on (as well as what not to) will save you...
There tends to be some mystery around where and how customers find and interact with your brand. There also tends to be some mystery around how customers make buying decisions and how that impacts your sales. For fun, we’ve broken this down into horse terms...
More and more equestrians are turning to apps to track training progress, equine health and business details than ever before. When most people picture “equestrian,” they normally picture traditional leather tack and rolling hills and barns, but recently there has...
What is Marketing Strategy? There always seems to be quite a bit of confusion around what marketing strategy is and isn’t, so we’re going to give you the in’s and out’s of the process. If you are a business owner and haven’t had this conversation with a marketing...
What is a value proposition, why do you need one, and does yours hold up? Your value proposition is your main positioning statement. Aside from the “business school speak,” your Value Prop is THE defining statement regarding who you are and what you offer to the...
So many equestrian business owners I speak with still do not understand what SEO is and the critical impact on website success. Your website is one of your most powerful marketing tools, and bad SEO is like hitching a pair of cowpony hobbles on it. It’s just not going...
… and you should too! The “content is king” sentiment has been around for a while now, and for good reason. There are all types of materials that can be considered “content.” Articles, white papers, case studies, newsletters, press releases, blogs and stories are all...
I’ve been contemplating a bit on milestones and trusting your path quite a bit lately. As with any start-up effort, there is some agita to break the inertia and get things rolling, as well as some necessary learning of new things like business bookkeeping and...
Yes, you want to grow your audience and be visible to more people. Yes, you want followers to respond to your carefully crafted and witty posts. When you take a moment to define social media end goals, you’ll find that your strategy works better, and your blog gains...
You spend time on your social media strategy, crafting relevant posts, and eye-catching graphics to reach your target audience and buyers. Don’t waste precious time by avoiding these rookie social media mistakes. Social media is not about you. It’s about your...
These days writing any type of marketing content to help inform and educate readers and search engines is a must. Just putting words out there is not enough, the copy should also follow a protocol. Say you run a feed manufacturing company that caters to owners of...
I’ve been talking a lot lately about professional equine photography, and there’s a reason. I’ve partnered with my friend Megan Smits again to write this week’s post on WHY you should be using professional photography if you are serious about building your equine...