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Marketing Strategy

Why We Love Content Marketing

Why We Love Content Marketing

… and you should too! The “content is king” sentiment has been around for a while now, and for good reason. There are all types of materials that can be considered “content.” Articles, white papers, case studies, newsletters, press releases, blogs and stories are all...

Celebrating Business Milestones

Celebrating Business Milestones

I’ve been contemplating a bit on milestones and trusting your path quite a bit lately.  As with any start-up effort, there is some agita to break the inertia and get things rolling, as well as some necessary learning of new things like business bookkeeping and...

How To Define Social Media End Goals

How To Define Social Media End Goals

Yes, you want to grow your audience and be visible to more people. Yes, you want followers to respond to your carefully crafted and witty posts. When you take a moment to define social media end goals, you’ll find that your strategy works better, and your blog gains...

Avoiding Rookie Social Media Mistakes

Avoiding Rookie Social Media Mistakes

You spend time on your social media strategy, crafting relevant posts, and eye-catching graphics to reach your target audience and buyers. Don’t waste precious time by avoiding these rookie social media mistakes. Social media is not about you. It’s about your...

Marketing Content That People Will Care About

Marketing Content That People Will Care About

These days writing any type of marketing content to help inform and educate readers and search engines is a must. Just putting words out there is not enough, the copy should also follow a protocol. Say you run a feed manufacturing company that caters to owners of...

Improving the Tack Shop Customer Experience

Improving the Tack Shop Customer Experience

Making sense of customer experience marketing You all have visited a tack shop like this. Overflowing in every corner like Ollivander’s wand shop. Towers of saddles, rows of boots, jumbles of bridle parts, odd sizes, or one random piece. Dusty bottles that make you...

Marketing to the 40 and Up Equestrian

Marketing to the 40 and Up Equestrian

Target audience age groups appropriately to see higher sales. There is hot competition in the horse world for new customers, so marketing to the 40 and over equestrian group should be a targeted audience. This group is booming when it comes to sales. When coming back...

Outsmart Your Fear of Setting a Marketing Budget

Outsmart Your Fear of Setting a Marketing Budget

How to create a marketing budget for the first time. I’ve worked in a few different industries, big and small, for-profit and not-for-profit, and all of them take marketing spending seriously. I’m also confident that you are no different in this case, no matter the...

Best Practices for Equestrian Ecommerce Strategies

Best Practices for Equestrian Ecommerce Strategies

Not using a strategy for ecommerce? You are giving away sales. If you search on Amazon under equestrian sports, over 17,000 items are listed for sale. You can find halters, saddle pads, grooming supplies, saddles, and harnesses. Believe it or not, you can even click...