respect, and decent companies use it without incident.
This all went down because a brand did not vet their seller enough, did not require sales training on how to properly represent them, and is clearly not making anyone accountable for poor actions on their behalf. If this was an employee, they would be promptly sacked.
Internal Branding is the way that companies explain on the how and why they do business to their own group. Internal branding rolls up key ingredients like Alignment and Core Values. It’s also one of those things that files under Internal Communications. It’s also done poorly at many companies, or commonly not done at[…]
Your brand. It literally puts your mark on the world. It is the subconscious recognition of what your company stands for. There are some indicators that it is that time when looking at updating your equestrian brand, and should occur when you notice one or more of the following: You’ve outgrown your original brand. Your[…]
What is a value proposition, why do you need one, and does yours hold up? Your value proposition is your main positioning statement. Aside from the “business school speak,” your Value Prop is the THE defining statement regarding who you are and what you offer to the world. This goes for any sized business model.[…]
Are you considering partnering with a brand ambassador this year? Entering into an agreement with someone in your industry to represent you can be a huge boost for visibility. In order to make this work for both parties, let’s break this down a little more. Select someone who competes in your customer base area. Want[…]
So you have pulled the trigger on meetings to upgrade and transition your old and tired brand identity. You wade through drafts and revisions of fonts, colors, wireframes and logos to find the ideal, on-point brand that will transport your business sales to a new level. What happens next will make or break your equestrian[…]
“I’m a horse trainer, so what does branding have to do with me?” Your reputation precedes you. Are you hard to contact, chronically grouchy or late for teaching? Or easy going, a good communicator, and flexible when situations call for it? The blessing and the curse of owning your own business, is that it’s you.[…]
The use of the terms marketing, advertising and branding interchangeably happens pretty frequently if you are not a marketer, but they are actually different parts of the process that work together to give your company the best exposure. Understanding how these differ is helpful when working with a professional marketer, designer or PR person so that[…]