The virtual trade show in 2020 has suddenly become a preferred option for many businesses. This article compares two recent shows to see the benefits of each type. There has been a very recent shift from “on the floor” trade shows to virtual halls. This...
Why marketing is important – especially when business is good. Why add fuel to your car? Because after a few miles you aren’t going to be headed anyplace. The same applies to a business, whether it’s a B2B model or an online store. After a good trade...
What is graphic design used for? A graphic designer is a professional who creates and assembles images, typography, or video with the aim of improving the aesthetic appeal of your brand. They can make your brand stand out in a crowded market, make it appear more...
Your brand. It literally puts your mark on the world. It is the subconscious recognition of what your company stands for. There are some indicators that help when determining when it’s time for a brand refresh, and should occur when you notice one or more of the...
Brand champions can help push your business to a new level. The thoughts below pertain to a smaller business, however all of the strategy listed scales well for any sized company that wants to continue to create passion and loyalty for what they do. The larger the...
How to improve your customer experience to encourage new people to enter your world. It seems like this should in many ways be common sense, but the topic becomes really interesting when you see a company that does not understand the ramifications. We all know the...
We explore internal marketing examples and the most common myths behind it in this article. Internal Branding is the way that companies explain the how and why they do business to their own. Internal branding rolls up key ingredients like Alignment and Core Values....
Are you considering partnering with a brand ambassador this year? Entering into an agreement with someone in your industry to represent you can be a huge boost for visibility. In order to make this work for both parties, let’s break this down a little more. Select...
Your brand identity strategy. So you’ve pulled the trigger on meetings to upgrade and transition your old and tired brand identity. You wade through drafts and revisions of fonts, colors, wireframes, and logos to find the ideal, on-point brand that will...
Customer care can make or break your company. A few years back, I was working with an OEM company that had a reputation for being difficult. They did produce high-end, phenomenal work, but the sales team didn’t follow up with people; there was a bit of an attitude...
Your reputation precedes you in your field of business. Brand management is important to every type and size of company. Are you hard to contact, chronically grouchy or late for teaching? Or easy going, a good communicator, and flexible when situations call for it?...
I end up educating clients on this more often than not, so I’m just going to break this down in a few bite-sized chunks. Your logo should represent what you do at a glance.Your logo should avoid cheap Photoshopping tricks. Those only convey cheap to your...