brand ambassadors

Successfully Working with Brand Ambassadors in Equestrian Sports

Are you considering partnering with a brand ambassador this year? Entering into an agreement with someone in your industry to represent you can be a huge boost for visibility. In order to make this work for both parties, let’s break this down a little more. Select someone who competes in your customer base area. Want[…]

Equine Marketing, Advertising and Branding Untangled

The use of the terms marketing, advertising and branding interchangeably happens pretty frequently if you are not a marketer, but they are actually different parts of the process that work together to give your company the best exposure. Understanding how these differ is helpful when working with a professional marketer, designer or PR person so that[…]