Breaking Internal Branding Myths

  Internal Branding is the way that companies explain on the how and why they do business to their own group. Internal branding rolls up key ingredients like Alignment and Core Values. It’s also one of those things that files under Internal Communications. It’s also done poorly at many companies, or commonly not done at[…]

brand ambassadors

Successfully Working with Brand Ambassadors in Equestrian Sports

Are you considering partnering with a brand ambassador this year? Entering into an agreement with someone in your industry to represent you can be a huge boost for visibility. In order to make this work for both parties, let’s break this down a little more. Select someone who competes in your customer base area. Want[…]

Equine Marketing, Advertising and Branding Untangled

The use of the terms marketing, advertising and branding interchangeably happens pretty frequently if you are not a marketer, but they are actually different parts of the process that work together to give your company the best exposure. Understanding how these differ is helpful when working with a professional marketer, designer or PR person so that[…]