One of the things I’ve been really fortunate to experience in my career a few times is brand expansion by acquisition. I’ve lived through it from the sold company side, on the side of the acquiring group, as well as from the outside in a consulting role a few times....
The absolute best thing you can do when you team up with a consultant is to work with them as if they were a fresh hire. “Why? It’s their job to do the marketing now, I can relax and focus on other things.” Nobody understands your business the way that you do. Are you...
Why consistency is important for your company. “We are booked solid; we don’t need to market.” Sound familiar? Then something shifts and you quickly realize that you should have been doing more all along. I’m guilty as hell for doing the same, but I’m a one-person...