One of the things I’ve been really fortunate to experience in my career a few times is brand expansion by acquisition. I’ve lived through it from the sold company side, on the side of the acquiring group, as well as from the outside in a consulting role a few times....
Once upon a time, when blogs were new and cool, I had a blog. Bow Meets Girl, documented my archery journey from beginner to competitor to coach. The old look and feel are dated now, but my writing voice is familiar ground and was my practice where I learned to really...