by Amanda MacDonald | Nov 14, 2022 | Marketing Strategy, Optics & Photonics
Boost sales when you use excellent product photography When working with engineering concepts or manufactured products, using professional images can also be an effective tool to reposition a brand or lift the perception of the quality of your offering. With the Webb...
by Amanda MacDonald | May 16, 2022 | Marketing Strategy
Good, quality leads are hard to come by for most businesses, but fortunately, there are plenty of ways to find people interested in what you offer. This article digs into some real talk about the best lead generation ideas for small or manufacturing (b2b) businesses....
by Amanda MacDonald | May 3, 2022 | Life Science Marketing, Marketing Strategy, Optics & Photonics
The biggest misconception is that marketing in a B2B environment is different from a B2C approach. It isn’t. A brand connection is essential for your buyers, no matter if they are a large distributor, small shop, or end-user. B2B commerce is the norm in the...
by Amanda MacDonald | Feb 14, 2022 | Equestrian, Marketing Strategy, Optics & Photonics
As someone who sees a lot of manufacturing websites, it’s immediately apparent which ones are geared for their users from a complete and straightforward content POV. From keyword selection and implementation to help buyers make a purchase decision (and stay on your...
by Amanda MacDonald | Feb 11, 2022 | Branding, Marketing Strategy, Optics & Photonics
What is a brand book and why is it important? For any company, the main reasons are to establish how your brand looks to a customer, but also to maintain all visual consistency and build trust and stickiness over time. Professional marketers use these books when...
