by Amanda MacDonald | May 16, 2022 | Marketing Strategy
Good, quality leads are hard to come by for most businesses, but fortunately, there are plenty of ways to find people interested in what you offer. This article digs into some real talk about the best lead generation ideas for small or manufacturing (b2b) businesses.... 
by Amanda MacDonald | May 3, 2022 | Life Science Marketing, Marketing Strategy, Optics & Photonics
The biggest misconception is that marketing in a B2B environment is different from a B2C approach. It isn’t. A brand connection is essential for your buyers, no matter if they are a large distributor, small shop, or end-user. B2B commerce is the norm in the... 
by Amanda MacDonald | Feb 14, 2022 | Equestrian, Marketing Strategy, Optics & Photonics
As someone who sees a lot of manufacturing websites, it’s immediately apparent which ones are geared for their users from a complete and straightforward content POV. From keyword selection and implementation to help buyers make a purchase decision (and stay on your... 
by Amanda MacDonald | Feb 11, 2022 | Branding, Marketing Strategy, Optics & Photonics
What is a brand book and why is it important? For any company, the main reasons are to establish how your brand looks to a customer, but also to maintain all visual consistency and build trust and stickiness over time. Professional marketers use these books when... 
by Amanda MacDonald | Jun 10, 2021 | Branding, Equestrian, Marketing Strategy, Optics & Photonics
You may have heard the phrase, “building brand trust” tossed around here and there, but many businesses don’t take the time to stop and consider what that really means. Frequently we send out signals as personal brands and as companies that we are worthy of someone’s... 