I just finished a fantastic book over the weekend on communication and starting young horses, and some parallels struck me this morning as I was coming down to make coffee. Get an ear on you. Then an eye focus for a couple of seconds. Next, maybe tolerating a touch of the hand for a moment.
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Occasionally, I am lucky enough to meet people who really understand me, and in the past several months, I’ve outsmarted that average by two. Amy McGann, @unbridledform inspired this image, by working with me to dial in where I am today with Full Gallop. Her words and inspiration are on the pages in this shot,
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The absolute best thing you can do when you team up with a consultant is to work with them as if they were a fresh hire. “Why? It’s their job to do the marketing now, I can relax and focus on other things.” Nobody understands your business the way that you do. Are you giving
-> Continue reading The CEO’s Guide to Getting the Most Out of Your Consultant
Trusting Your Marketing Intuition—what that really means, when to listen to it, and when to pause and test it. What Is ‘Marketing Gut’ Anyway? Let’s talk about that gut feeling—the one that kicks in when something in your marketing just doesn’t sit right. Maybe it’s a message that feels off, a color palette that doesn’t
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If your business relies on foot traffic, local customers, or regional sales, Local SEO isn’t just important—it’s essential. In today’s digital-first world, most people turn to Google before they ever step into a store, clinic, or service provider’s office. If your business doesn’t show up when they search, you’re handing opportunities to your competitors. Here’s
-> Continue reading Why Local SEO is a Game-Changer