by Amanda MacDonald | Aug 26, 2026 | Branding, Consultants, Equestrian, Marketing Strategy, Optics & Photonics, Sporting Goods Marketing
One of the things I’ve been really fortunate to experience in my career a few times is brand expansion by acquisition. I’ve lived through it from the sold company side, on the side of the acquiring group, as well as from the outside in a consulting role a few times.... 
by Amanda MacDonald | Aug 4, 2026 | Branding, Sporting Goods Marketing
Once upon a time, when blogs were new and cool, I had a blog. Bow Meets Girl, documented my archery journey from beginner to competitor to coach. The old look and feel are dated now, but my writing voice is familiar ground and was my practice where I learned to really... 
by Amanda MacDonald | Apr 29, 2026 | AI Topics, Marketing Strategy
SEO (Search Engine Optimization) is the process of making your website easier for both search engines and AI systems to understand, trust, and recommend—so the right people can find your business at the right time. Today, SEO is no longer just about ranking on Google... 
by Amanda MacDonald | Apr 28, 2026 | Branding, Marketing Strategy
Unlike external marketing, which focuses on attracting customers, internal branding ensures your employees understand, believe in, and reinforce the brand in every interaction. Internal Branding is the way that companies explain “the how and why” they do... 
by Amanda MacDonald | Mar 23, 2026 | Marketing Strategy, Optics & Photonics
In optics and photonics, “precision” and “quality” are expected, not differentiators. Manufacturers that rely on these terms as their primary brand messaging will struggle to stand out, attract the right-fit customers, or command premium pricing. Real brand strategy... 