As our late summer/fall schedule continues to turn into a virtual event-scape for optics & photonics, I’m seeing many options to participate and lots of unfamiliarity and hesitation among exhibitors and attendees. I’ve sorted through some of the details to shortcut things as to why you still should consider attending. We will be doing this
-> Continue reading Back In Business – Pros and Cons of Attending Virtual Trade Shows
The biggest misconception is that marketing in a B2B environment is different from a B2C approach. It isn’t. A brand connection is essential for your buyers, no matter if they are a large distributor, small shop, or end-user. B2B commerce is the norm in the manufacturing world, and this article looks at key ways you
-> Continue reading B2B Marketing for Manufacturing Companies
There has been a very recent shift from “on the floor” trade shows to virtual halls. This format has been around for years, but never really took off as a need until the recent pandemic. So does marketing at shows grind to a standstill now? I don’t think so; we need to give the hosts time to pivot and organize what to offer with a pricing structure.
WE ARE OPEN. As we can work from the safety of our home base, we are still here providing our clients with full support on a daily basis. With shifting priorities and smaller staffing, if you need help communicating with your customers during these uncertain times, we can help take some of the burdens off your
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While everyone is working hard to keep the doors open and the lights on, we are still here working from home to be sure our clients are able to share updated information quickly with their customers. If you have not yet thought about communicating with your customers directly about changes to your current workplace, we
-> Continue reading Brand Communication in Uncertain Times
Why marketing is important – especially when business is good. Why add fuel to your car? Because after a few miles you aren’t going to be headed anyplace. The same applies to a business, whether it’s a B2B model or an online store. After a good trade show with lots of orders, your sales team
-> Continue reading 3 Reasons to Focus on Marketing
As someone that sees a lot of manufacturing websites, it’s immediately apparent which ones are geared for their users from a complete and straightforward content POV. From keyword selection and implementation to help buyers make a purchase decision (and stay on your site), to educating new people in your industry, having complete content is always
-> Continue reading 3 Reasons Why Your Website Is Losing Traffic
What makes a good website? Before you begin searching for someone to build your site, fully understanding this type of workflow will help you to keep the project on course and manage expectations for a beautiful and functional website. If this is your first foray into having a website built, it’s advantageous to have an
-> Continue reading The Key Elements of A Good Website
Contrary to popular belief, email marketing strategy is not dead. It is still one of the best ways to reach and grow a targeted audience within a content marketing campaign. It’s easy to manage, schedule, and monitor for success. It keeps your target audience aware of essential things (where you will be and when, new
-> Continue reading The Ultimate Cheat Sheet On Beginning Email Marketing
UPDATED FOR COVID-19 – Small business advice Can you relate? Your inbox has the sound of the wind in a canyon; your social channels are likely getting more attention than before, but the doorbell is (definitely) not dinging. Your business probably has some built-in slow times, but these patterns have been disrupted. If you own
-> Continue reading What To Do When Business Is Slow (updated)