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back in business

Back In Business – Pros and Cons of Attending Virtual Trade Shows

As our late summer/fall schedule continues to turn into a virtual event-scape for optics & photonics, I’m seeing many options to participate and lots of unfamiliarity and hesitation among exhibitors and attendees. I’ve sorted through some of the details to shortcut things as to why you still should consider attending. We will be doing this
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b2b marketing

B2B Marketing for Manufacturing Companies

The biggest misconception is that marketing in a B2B environment is different from a B2C approach. It isn’t. A brand connection is essential for your buyers, no matter if they are a large distributor, small shop, or end-user. B2B commerce is the norm in the manufacturing world, and this article looks at key ways you
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Virtual trade show

The virtual trade show comes of age in 2020

There has been a very recent shift from “on the floor” trade shows to virtual halls. This format has been around for years, but never really took off as a need until the recent pandemic. So does marketing at shows grind to a standstill now? I don’t think so; we need to give the hosts time to pivot and organize what to offer with a pricing structure.

Amanda MacDonald

Brand Communication in Uncertain Times

While everyone is working hard to keep the doors open and the lights on, we are still here working from home to be sure our clients are able to share updated information quickly with their customers. If you have not yet thought about communicating with your customers directly about changes to your current workplace, we
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why market

3 Reasons to Focus on Marketing

Why marketing is important – especially when business is good. Why add fuel to your car? Because after a few miles you aren’t going to be headed anyplace. The same applies to a business, whether it’s a B2B model or an online store. After a good trade show with lots of orders, your sales team
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Reasons why my website traffic dropped

3 Reasons Why Your Website Is Losing Traffic

As someone that sees a lot of manufacturing websites, it’s immediately apparent which ones are geared for their users from a complete and straightforward content POV. From keyword selection and implementation to help buyers make a purchase decision (and stay on your site), to educating new people in your industry, having complete content is always
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Website on laptop

The Key Elements of A Good Website

What makes a good website? Before you begin searching for someone to build your site, fully understanding this type of workflow will help you to keep the project on course and manage expectations for a beautiful and functional website. If this is your first foray into having a website built, it’s advantageous to have an
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Field of tulips

The Ultimate Cheat Sheet On Beginning Email Marketing

Contrary to popular belief, email marketing strategy is not dead. It is still one of the best ways to reach and grow a targeted audience within a content marketing campaign. It’s easy to manage, schedule, and monitor for success. It keeps your target audience aware of essential things (where you will be and when, new
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Mechanical parts

What To Do When Business Is Slow (updated)

UPDATED FOR COVID-19 – Small business advice Can you relate? Your inbox has the sound of the wind in a canyon; your social channels are likely getting more attention than before, but the doorbell is (definitely) not dinging. Your business probably has some built-in slow times, but these patterns have been disrupted. If you own
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