by Amanda MacDonald | Jun 10, 2021 | Branding, Equestrian, Marketing Strategy, Optics & Photonics
You may have heard the phrase, “building brand trust” tossed around here and there, but many businesses don’t take the time to stop and consider what that really means. Frequently we send out signals as personal brands and as companies that we are worthy of someone’s...
by Amanda MacDonald | Jun 2, 2021 | Branding, Equestrian, Marketing Strategy, Optics & Photonics
Trends for Growth and Where to Begin Small and Medium Enterprises (SMEs) have their own set of challenges when going to market. Most businesses of this size need a specific mix of marketing tactics and someone to manage it. If you are the owner or manager of a company...
by Amanda MacDonald | Feb 23, 2021 | Equestrian, Marketing Strategy
How often can you say that your play influences your work? Or even your marketing? In a recent social media thread, my dressage instructor Bobbi Rockow started a conversation around the many hilarious and laser-pointed teaching vocabulary of her mentor, Raul de...
by Amanda MacDonald | Mar 21, 2020 | Marketing Strategy
While everyone is working hard to keep the doors open and the lights on, we are still here working from home to be sure our clients are able to share updated information quickly with their customers.If you have not yet thought about communicating with your customers...
by Amanda MacDonald | Feb 24, 2020 | Branding, Equestrian, Marketing Strategy, Optics & Photonics
Why should you still focus on marketing, especially when business is good? Why add fuel to your car? Because after a few miles you aren’t going to be headed anyplace. The same applies to a business, whether it’s a B2B model or an online store. After a good...
