by Amanda MacDonald | Feb 14, 2022 | Equestrian, Marketing Strategy, Optics & Photonics
As someone who sees a lot of manufacturing websites, it’s immediately apparent which ones are geared for their users from a complete and straightforward content POV. From keyword selection and implementation to help buyers make a purchase decision (and stay on your... 
by Amanda MacDonald | Feb 11, 2022 | Branding, Marketing Strategy, Optics & Photonics
What is a brand book and why is it important? For any company, the main reasons are to establish how your brand looks to a customer, but also to maintain all visual consistency and build trust and stickiness over time. Professional marketers use these books when... 
by Amanda MacDonald | Jun 10, 2021 | Branding, Equestrian, Marketing Strategy, Optics & Photonics
You may have heard the phrase, “building brand trust” tossed around here and there, but many businesses don’t take the time to stop and consider what that really means. Frequently we send out signals as personal brands and as companies that we are worthy of someone’s... 
by Amanda MacDonald | Jun 2, 2021 | Branding, Equestrian, Marketing Strategy, Optics & Photonics
Trends for Growth and Where to Begin Small and Medium Enterprises (SMEs) have their own set of challenges when going to market. Most businesses of this size need a specific mix of marketing tactics and someone to manage it. If you are the owner or manager of a company... 
by Amanda MacDonald | Feb 23, 2021 | Equestrian, Marketing Strategy
How often can you say that your play influences your work? Or even your marketing? In a recent social media thread, my dressage instructor Bobbi Rockow started a conversation around the many hilarious and laser-pointed teaching vocabulary of her mentor, Raul de... 