by Amanda MacDonald | Feb 24, 2020 | Branding, Equestrian, Marketing Strategy, Optics & Photonics
Why should you still focus on marketing, especially when business is good? Why add fuel to your car? Because after a few miles you aren’t going to be headed anyplace. The same applies to a business, whether it’s a B2B model or an online store. After a good... 
by Amanda MacDonald | Jan 12, 2020 | Branding, Marketing Strategy
What makes a good website? Before you begin searching for someone to build your site, fully understanding this type of workflow will help you to keep the project on course and manage expectations for a beautiful and functional website. If this is your first foray into... 
by Amanda MacDonald | Jan 12, 2020 | Marketing Strategy
Contrary to popular belief, email marketing strategy is not dead. It is still one of the best ways to reach and grow a targeted audience within a content marketing campaign. It’s easy to manage, schedule, and monitor for success. It keeps your target audience... 
by Amanda MacDonald | Jan 8, 2020 | Equestrian, Marketing Strategy, Optics & Photonics
Can you relate? Your inbox has the sound of the wind in a canyon; your social channels are likely getting more attention than before, but the doorbell is (definitely) not dinging. Your business probably has some built-in slow times, but these patterns have been... 
by Amanda MacDonald | Jan 1, 2020 | Equestrian, Marketing Strategy
I am a fan of shopping in-person at any local tack shop. When I travel, I seek them out and see what people are buying in that area of the country. I also like to fondle the leather (ok, I may have a teensy problem, haha), try things on, and have a chat with the... 