by Amanda MacDonald | Jan 12, 2020 | Marketing Strategy
Contrary to popular belief, email marketing strategy is not dead. It is still one of the best ways to reach and grow a targeted audience within a content marketing campaign. It’s easy to manage, schedule, and monitor for success. It keeps your target audience... 
by Amanda MacDonald | Jan 8, 2020 | Equestrian, Marketing Strategy, Optics & Photonics
Can you relate? Your inbox has the sound of the wind in a canyon; your social channels are likely getting more attention than before, but the doorbell is (definitely) not dinging. Your business probably has some built-in slow times, but these patterns have been... 
by Amanda MacDonald | Jan 1, 2020 | Equestrian, Marketing Strategy
I am a fan of shopping in-person at any local tack shop. When I travel, I seek them out and see what people are buying in that area of the country. I also like to fondle the leather (ok, I may have a teensy problem, haha), try things on, and have a chat with the... 
by Amanda MacDonald | Dec 31, 2019 | Marketing Strategy
The dynamic marketing branding and strategy services from Full Gallop Communications are now officially available for the photonics industry and manufacturing community. The marketing consultancy announced today that it has expanded into supporting the optics &... 
by Amanda MacDonald | Dec 31, 2019 | Marketing Strategy
Search Engine Optimization (SEO) offers both a wide net and a local net approach. If you pull from the local population for the majority of your business, you will want to consider adding some additional profile work and listings to ensure that local people can find... 