by Amanda MacDonald | Jan 1, 2020 | Equestrian, Marketing Strategy
I am a fan of shopping in-person at any local tack shop. When I travel, I seek them out and see what people are buying in that area of the country. I also like to fondle the leather (ok, I may have a teensy problem, haha), try things on, and have a chat with the... 
by Amanda MacDonald | Dec 31, 2019 | Marketing Strategy
The dynamic marketing branding and strategy services from Full Gallop Communications are now officially available for the photonics industry and manufacturing community. The marketing consultancy announced today that it has expanded into supporting the optics &... 
by Amanda MacDonald | Dec 31, 2019 | Marketing Strategy
Search Engine Optimization (SEO) offers both a wide net and a local net approach. If you pull from the local population for the majority of your business, you will want to consider adding some additional profile work and listings to ensure that local people can find... 
by Amanda MacDonald | Sep 21, 2019 | Equestrian, Marketing Strategy
Anyone who has spent time in a horse barn will tell you that there are plenty of men and women in the 50+ age group who are riding and caring for their horses. Some of them are just getting started on a childhood dream. Many of them are highly regarded instructors,... 
by Amanda MacDonald | Sep 6, 2019 | Branding
Your brand. It literally puts your mark on the world. It is the subconscious recognition of what your company stands for. There are some indicators that help when determining when it’s time for a brand refresh, and should occur when you notice one or more of the... 