by Amanda MacDonald | Sep 21, 2019 | Equestrian, Marketing Strategy
Anyone who has spent time in a horse barn will tell you that there are plenty of men and women in the 50+ age group who are riding and caring for their horses. Some of them are just getting started on a childhood dream. Many of them are highly regarded instructors,... 
by Amanda MacDonald | Sep 6, 2019 | Branding
Your brand. It literally puts your mark on the world. It is the subconscious recognition of what your company stands for. There are some indicators that help when determining when it’s time for a brand refresh, and should occur when you notice one or more of the... 
by Amanda MacDonald | May 8, 2019 | Marketing Strategy
Landing pages are often overlooked in a digital tactical plan. This type of web page is an important part of your buyer funnel for both b2b and b2c companies and is normally a sub-page containing very specific information. It may or may not be listed in your... 
by Amanda MacDonald | Jan 28, 2019 | Branding
Brand champions can help push your business to a new level. The thoughts below pertain to a smaller business, however all of the strategy listed scales well for any sized company that wants to continue to create passion and loyalty for what they do. The larger the... 
by Amanda MacDonald | Jan 24, 2019 | Marketing Strategy
Marketing Funnel Metrics Explained – Part 2 The first article in our series focused on the funnel stages. There is so much available data now for measuring marketing data, it can be overwhelming. Knowing what to focus on (as well as what not to) will save you... 