by Amanda MacDonald | Jan 23, 2019 | Marketing Strategy
There tends to be some mystery around where and how customers find and interact with your brand. There also tends to be some mystery around how customers make buying decisions and how that impacts your sales. For fun, we’ve broken this down into horse terms... 
by Amanda MacDonald | Jan 3, 2019 | Equestrian, Optics & Photonics
Search Engine Optimization (SEO) offers both a wide net and a local net approach. If you pull from the local population for the majority of your business, you will want to consider adding some additional profile work and listings to ensure that local people can find... 
by Amanda MacDonald | Nov 9, 2018 | Marketing Strategy
More and more equestrians are turning to apps to track training progress, equine health and business details than ever before. When most people picture “equestrian,” they normally picture traditional leather tack and rolling hills and barns, but recently there has... 
by Amanda MacDonald | Aug 9, 2018 | Branding
How to improve your customer experience to encourage new people to enter your world. It seems like this should in many ways be common sense, but the topic becomes really interesting when you see a company that does not understand the ramifications. We all know the... 
by Amanda MacDonald | Jan 25, 2018 | Marketing Strategy
What is Marketing Strategy? There always seems to be quite a bit of confusion around what marketing strategy is and isn’t, so we’re going to give you the in’s and out’s of the process. If you are a business owner and haven’t had this conversation with a marketing... 