by Amanda MacDonald | Jan 28, 2019 | Branding
Brand champions can help push your business to a new level. The thoughts below pertain to a smaller business, however all of the strategy listed scales well for any sized company that wants to continue to create passion and loyalty for what they do. The larger the... 
by Amanda MacDonald | Jan 24, 2019 | Marketing Strategy
Marketing Funnel Metrics Explained – Part 2 The first article in our series focused on the funnel stages. There is so much available data now for measuring marketing data, it can be overwhelming. Knowing what to focus on (as well as what not to) will save you... 
by Amanda MacDonald | Jan 23, 2019 | Marketing Strategy
There tends to be some mystery around where and how customers find and interact with your brand. There also tends to be some mystery around how customers make buying decisions and how that impacts your sales. For fun, we’ve broken this down into horse terms... 
by Amanda MacDonald | Jan 3, 2019 | Equestrian, Optics & Photonics
Search Engine Optimization (SEO) offers both a wide net and a local net approach. If you pull from the local population for the majority of your business, you will want to consider adding some additional profile work and listings to ensure that local people can find... 
by Amanda MacDonald | Nov 9, 2018 | Marketing Strategy
More and more equestrians are turning to apps to track training progress, equine health and business details than ever before. When most people picture “equestrian,” they normally picture traditional leather tack and rolling hills and barns, but recently there has... 