by Amanda MacDonald | Aug 31, 2017 | Marketing Strategy
What is a value proposition, why do you need one, and does yours hold up? Your value proposition is your main positioning statement. Aside from the “business school speak,” your Value Prop is THE defining statement regarding who you are and what you offer to the... 
by Amanda MacDonald | Feb 3, 2017 | Branding
Are you considering partnering with a brand ambassador this year? Entering into an agreement with someone in your industry to represent you can be a huge boost for visibility. In order to make this work for both parties, let’s break this down a little more. Select... 
by Amanda MacDonald | Jan 24, 2017 | Branding
Your brand identity strategy. So you’ve pulled the trigger on meetings to upgrade and transition your old and tired brand identity. You wade through drafts and revisions of fonts, colors, wireframes, and logos to find the ideal, on-point brand that will... 
by Amanda MacDonald | Nov 11, 2016 | Marketing Strategy
… and you should too! The “content is king” sentiment has been around for a while now, and for good reason. There are all types of materials that can be considered “content.” Articles, white papers, case studies, newsletters, press releases, blogs and stories are all... 
by Amanda MacDonald | Sep 2, 2016 | Marketing Strategy
I’ve been contemplating a bit on milestones and trusting your path quite a bit lately. As with any start-up effort, there is some agita to break the inertia and get things rolling, as well as some necessary learning of new things like business bookkeeping and... 