by Amanda MacDonald | Sep 2, 2016 | Marketing Strategy
I’ve been contemplating a bit on milestones and trusting your path quite a bit lately. As with any start-up effort, there is some agita to break the inertia and get things rolling, as well as some necessary learning of new things like business bookkeeping and... 
by Amanda MacDonald | Jun 28, 2016 | Marketing Strategy
Yes, you want to grow your audience and be visible to more people. Yes, you want followers to respond to your carefully crafted and witty posts. When you take a moment to define social media end goals, you’ll find that your strategy works better, and your blog gains... 
by Amanda MacDonald | Jun 2, 2016 | Branding
Customer care can make or break your company. A few years back, I was working with an OEM company that had a reputation for being difficult. They did produce high-end, phenomenal work, but the sales team didn’t follow up with people; there was a bit of an attitude... 
by Amanda MacDonald | May 31, 2016 | Marketing Strategy
These days writing any type of marketing content to help inform and educate readers and search engines is a must. Just putting words out there is not enough, the copy should also follow a protocol. Say you run a feed manufacturing company that caters to owners of... 
by Amanda MacDonald | Apr 21, 2016 | Marketing Strategy
I’ve been talking a lot lately about professional equine photography, and there’s a reason. I’ve partnered with my friend Megan Smits again to write this week’s post on WHY you should be using professional photography if you are serious about building your equine... 