by Amanda MacDonald | Feb 25, 2016 | Marketing Strategy
Making sense of customer experience marketing You all have visited a tack shop like this. Overflowing in every corner like Ollivander’s wand shop. Towers of saddles, rows of boots, jumbles of bridle parts, odd sizes, or one random piece. Dusty bottles that make you... 
by Amanda MacDonald | Feb 23, 2016 | Marketing Strategy
How to Start Marketing – New marketing tools have upped the variety you have at your fingertips, but also have made it more confusing than ever for someone just wading in at the shallow end. You may have dabbled a bit, but are still not certain about where to spend... 
by Amanda MacDonald | Feb 18, 2016 | Marketing Strategy
Target audience age groups appropriately to see higher sales. There is hot competition in the horse world for new customers, so marketing to the 40 and over equestrian group should be a targeted audience. This group is booming when it comes to sales. When coming back... 
by Amanda MacDonald | Feb 11, 2016 | Marketing Strategy
How to create a marketing budget for the first time. I’ve worked in a few different industries, big and small, for-profit and not-for-profit, and all of them take marketing spending seriously. I’m also confident that you are no different in this case, no matter the... 
by Amanda MacDonald | Feb 6, 2016 | Branding
Your reputation precedes you in your field of business. Brand management is important to every type and size of company. Are you hard to contact, chronically grouchy or late for teaching? Or easy going, a good communicator, and flexible when situations call for it?... 