by Amanda MacDonald | May 31, 2016 | Marketing Strategy
These days writing any type of marketing content to help inform and educate readers and search engines is a must. Just putting words out there is not enough, the copy should also follow a protocol. Say you run a feed manufacturing company that caters to owners of... 
by Amanda MacDonald | Apr 21, 2016 | Marketing Strategy
I’ve been talking a lot lately about professional equine photography, and there’s a reason. I’ve partnered with my friend Megan Smits again to write this week’s post on WHY you should be using professional photography if you are serious about building your equine... 
by Amanda MacDonald | Mar 14, 2016 | Equestrian, Marketing Strategy, Optics & Photonics
Be better prepared for your next event with this article that covers understanding trade show ROI and goal setting. As an equine business, how do you sort and measure if an event is worth it? This week, I’m releasing Part 1 of a two-part series with Nina Richards,... 
by Amanda MacDonald | Feb 25, 2016 | Marketing Strategy
Making sense of customer experience marketing You all have visited a tack shop like this. Overflowing in every corner like Ollivander’s wand shop. Towers of saddles, rows of boots, jumbles of bridle parts, odd sizes, or one random piece. Dusty bottles that make you... 
by Amanda MacDonald | Feb 23, 2016 | Marketing Strategy
How to Start Marketing – New marketing tools have upped the variety you have at your fingertips, but also have made it more confusing than ever for someone just wading in at the shallow end. You may have dabbled a bit, but are still not certain about where to spend... 