by Amanda MacDonald | Apr 21, 2016 | Marketing Strategy
I’ve been talking a lot lately about professional equine photography, and there’s a reason. I’ve partnered with my friend Megan Smits again to write this week’s post on WHY you should be using professional photography if you are serious about building your equine... 
by Amanda MacDonald | Mar 14, 2016 | Equestrian, Marketing Strategy, Optics & Photonics
Be better prepared for your next event with this article that covers understanding trade show ROI and goal setting. As an equine business, how do you sort and measure if an event is worth it? This week, I’m releasing Part 1 of a two-part series with Nina Richards,... 
by Amanda MacDonald | Feb 25, 2016 | Marketing Strategy
Making sense of customer experience marketing You all have visited a tack shop like this. Overflowing in every corner like Ollivander’s wand shop. Towers of saddles, rows of boots, jumbles of bridle parts, odd sizes, or one random piece. Dusty bottles that make you... 
by Amanda MacDonald | Feb 23, 2016 | Marketing Strategy
How to Start Marketing – New marketing tools have upped the variety you have at your fingertips, but also have made it more confusing than ever for someone just wading in at the shallow end. You may have dabbled a bit, but are still not certain about where to spend... 
by Amanda MacDonald | Feb 18, 2016 | Marketing Strategy
Target audience age groups appropriately to see higher sales. There is hot competition in the horse world for new customers, so marketing to the 40 and over equestrian group should be a targeted audience. This group is booming when it comes to sales. When coming back... 