by Amanda MacDonald | Feb 11, 2016 | Marketing Strategy
How to create a marketing budget for the first time. I’ve worked in a few different industries, big and small, for-profit and not-for-profit, and all of them take marketing spending seriously. I’m also confident that you are no different in this case, no matter the... 
by Amanda MacDonald | Feb 6, 2016 | Branding
Your reputation precedes you in your field of business. Brand management is important to every type and size of company. Are you hard to contact, chronically grouchy or late for teaching? Or easy going, a good communicator, and flexible when situations call for it?... 
by Amanda MacDonald | Feb 1, 2016 | Branding
I end up educating clients on this more often than not, so I’m just going to break this down in a few bite-sized chunks. Your logo should represent what you do at a glance.Your logo should avoid cheap Photoshopping tricks. Those only convey cheap to your... 
by Amanda MacDonald | Jan 26, 2016 | Equestrian, Marketing Strategy
Do you know what’s going on behind the scenes of your website metrics? I’ve run into some people recently that have no idea what’s going on behind the red curtain. This is a step-by-step breakdown of how to get started looking at your website so you can at least make... 
by Amanda MacDonald | Jan 21, 2016 | Marketing Strategy
Veterinary practices are seriously busy places. Like human health care practices, they deal with emergencies, patients who need extra TLC, and put in very long hours. Also, veterinary offices need to stay top of mind and easy to find when your horse colics at 10 pm or... 