by Amanda MacDonald | Feb 1, 2016 | Branding
I end up educating clients on this more often than not, so I’m just going to break this down in a few bite-sized chunks. Your logo should represent what you do at a glance.Your logo should avoid cheap Photoshopping tricks. Those only convey cheap to your... 
by Amanda MacDonald | Jan 26, 2016 | Equestrian, Marketing Strategy
Do you know what’s going on behind the scenes of your website metrics? I’ve run into some people recently that have no idea what’s going on behind the red curtain. This is a step-by-step breakdown of how to get started looking at your website so you can at least make... 
by Amanda MacDonald | Jan 21, 2016 | Marketing Strategy
Veterinary practices are seriously busy places. Like human health care practices, they deal with emergencies, patients who need extra TLC, and put in very long hours. Also, veterinary offices need to stay top of mind and easy to find when your horse colics at 10 pm or... 
by Amanda MacDonald | Jan 17, 2016 | Marketing Strategy
Not using a strategy for ecommerce? You are giving away sales. If you search on Amazon under equestrian sports, over 17,000 items are listed for sale. You can find halters, saddle pads, grooming supplies, saddles, and harnesses. Believe it or not, you can even click... 
by Amanda MacDonald | Jan 13, 2016 | Equestrian, Marketing Strategy, Optics & Photonics
Customer feedback can be a cringe-worthy conversation for some companies. If you already know that people are unhappy with your products or services, then you have a vast opportunity to remedy this issue. Today, we are talking about the companies that think they have... 