by Amanda MacDonald | Jan 17, 2016 | Marketing Strategy
Not using a strategy for ecommerce? You are giving away sales. If you search on Amazon under equestrian sports, over 17,000 items are listed for sale. You can find halters, saddle pads, grooming supplies, saddles, and harnesses. Believe it or not, you can even click... 
by Amanda MacDonald | Jan 13, 2016 | Equestrian, Marketing Strategy, Optics & Photonics
Customer feedback can be a cringe-worthy conversation for some companies. If you already know that people are unhappy with your products or services, then you have a vast opportunity to remedy this issue. Today, we are talking about the companies that think they have... 
by Amanda MacDonald | Jan 29, 2015 | Equestrian, Marketing Strategy, Optics & Photonics
So many metrics, so little time. Confused about measuring your marketing performance? No worries. This article covers some of the most important areas that require metrics and where to begin. Some of these are more important if you have a wholesale or large volume... 