by Amanda MacDonald | Jan 1, 2025 | Life Science Marketing, Marketing Strategy, Optics & Photonics
Running a B2B company is no small feat. You’re juggling product development, sales, customer relationships, and often trying to tackle marketing with the resources you have. But let’s face it — marketing is a full-time job. That’s where a fractional Chief Marketing... 
by Amanda MacDonald | May 29, 2024 | Marketing Strategy
I am one of “those people.” Those people who make marketing tracking and CX difficult. I am a DuckDuckGo user. And I always decline the cookie pop-up you added so hopefully to your website. I’m sure it’s a character flaw, being slightly difficult. Or not. But... 
by Amanda MacDonald | Aug 14, 2023 | Branding, Equestrian, Marketing Strategy
This year has just been galloping on, hasn’t it? Some wonderful projects and clients have been added to our list. Take a peek at what we have accomplished so far… J. Morgan Levy Firm This attorney practice is all about advocating for their clients. We have... 
by Amanda MacDonald | Feb 17, 2023 | Consultants, Marketing Strategy
Why consistency is important for your company. “We are booked solid; we don’t need to market.” Sound familiar? Then something shifts and you quickly realize that you should have been doing more all along. I’m guilty as hell for doing the same, but I’m a one-person... 
by Amanda MacDonald | Nov 14, 2022 | Marketing Strategy, Optics & Photonics
Boost sales when you use excellent product photography When working with engineering concepts or manufactured products, using professional images can also be an effective tool to reposition a brand or lift the perception of the quality of your offering. With the Webb... 