I just finished a fantastic book over the weekend on communication and starting young horses, and some parallels struck me this morning as I was coming down to make coffee.Get an ear on you.Then an eye focus for a couple of seconds.Next, maybe tolerating a touch of...
Occasionally, I am lucky enough to meet people who really understand me, and in the past several months, I’ve outsmarted that average by two. Amy McGann, @unbridledform inspired this image, by working with me to dial in where I am today with Full Gallop. Her words and...
Trusting Your Marketing Intuition—what that really means, when to listen to it, and when to pause and test it. What Is ‘Marketing Gut’ Anyway? Let’s talk about that gut feeling—the one that kicks in when something in your marketing just doesn’t sit right. Maybe it’s a...
This year has just been galloping on, hasn't it? Some wonderful projects and clients have been added to our list. Take a peek at what we have accomplished so far... J. Morgan Levy Firm This attorney practice is all about advocating for their clients. We have created...
As someone that sees a lot of manufacturing websites, it’s immediately apparent which ones are geared for their users from a complete and straightforward content POV. From keyword selection and implementation to help buyers make a purchase decision (and stay on your...
You may have heard the phrase, “building brand trust” tossed around here and there, but many businesses don’t take the time to stop and consider what that really means. Frequently we send out signals as personal brands and as companies that we are worthy of someone’s...
Trends for Growth and Where to Begin Small and Medium Enterprises (SMEs) have their own set of challenges when going to market. Most businesses of this size need a specific mix of marketing tactics and someone to manage it. If you are the owner or manager of a company...
How often can you say that your play influences your work? Or even your marketing? In a recent social media thread, my dressage instructor Bobbi Rockow started a conversation around the many hilarious and laser-pointed teaching vocabulary of her mentor, Raul de...
The virtual trade show in 2020 has suddenly become a preferred option for many businesses. This article compares two recent shows to see the benefits of each type. There has been a very recent shift from "on the floor" trade shows to virtual halls. This format has...
Why marketing is important - especially when business is good. Why add fuel to your car? Because after a few miles you aren't going to be headed anyplace. The same applies to a business, whether it's a B2B model or an online store. After a good trade show with lots of...
Can you relate? Your inbox has the sound of the wind in a canyon; your social channels are likely getting more attention than before, but the doorbell is (definitely) not dinging. Your business probably has some built-in slow times, but these patterns have been...
This question came from a client the other day – why aren’t our digital banner ads for our equestrian brands performing better? A great question, as some retail saddlery and apparel brands invest heavily in this area for their advertising. Let’s start with what is...
I am a fan of shopping in-person at any local tack shop. When I travel, I seek them out and see what people are buying in that area of the country. I also like to fondle the leather (ok, I may have a teensy problem, haha), try things on, and have a chat with the...
Search Engine Optimization (SEO) offers both a wide net and a local net approach. If you pull from the local population for the majority of your business, you will want to consider adding some additional profile work and listings to ensure that local people can find...
So many equestrian business owners I speak with still do not understand what SEO is and the critical impact on website success. Your website is one of your most powerful marketing tools, and bad SEO is like hitching a pair of cowpony hobbles on it. It’s just not going...
Be better prepared for your next event with this article that covers understanding trade show ROI and goal setting. As an equine business, how do you sort and measure if an event is worth it? This week, I’m releasing Part 1 of a two-part series with Nina Richards,...
Do you know what’s going on behind the scenes of your website metrics? I’ve run into some people recently that have no idea what’s going on behind the red curtain. This is a step-by-step breakdown of how to get started looking at your website so you can at least make...
Customer feedback can be a cringe-worthy conversation for some companies. If you already know that people are unhappy with your products or services, then you have a vast opportunity to remedy this issue. Today, we are talking about the companies that think they have...
In the first part of this series, we covered the basics of sorting out your return on investment for a trade show or significant event. This is key when your financial people need to understand why you need to do more shows and how to prove which shows are better when...
So many metrics, so little time. Confused about measuring your marketing performance? No worries. This article covers some of the most important areas that require metrics and where to begin. Some of these are more important if you have a wholesale or large volume...