by Amanda MacDonald | Nov 3, 2025
A complete brand voice and visual collection was created. A complete website with newsletter, white papers, and deep consulting layers. SE-OC went through a major shift in the past year, selling off equipment, unneeded space and even moving house. Partners, Mike and... 
by Amanda MacDonald | Jul 27, 2023
“Foundations” is the culmination of a wonderful collaboration with Grant Taylor Photography and Megan Spinelli to create this stunning video that features highlights of the Victor, NY, farm’s new focus. Sugar Hill is breeding personality, manners,... 
by Amanda MacDonald | May 3, 2022
Gray Optics needed an overall marketing strategy and direction, as well as implementation for social media and marketing tool development. A yearly plan was developed for content, messaging and rollout to support this key growth... 
by Amanda MacDonald | Nov 18, 2021
Connected logos with Division Trade Show Brand Panel – 21″ A client launching a new parent brand with four acquired product brands needed guidance and a strategy to create a new system to communicate the relationship between all of the entities, as well as... 
by Amanda MacDonald | Apr 29, 2021
Mood Board for new brand This 40-year-old audiology practice required a complete brand refresh that encompassed the logo, defined practice messaging, marketing materials, and product materials. The brand needed to be taken into a more tech-savvy and higher-end... 