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Avoiding Rookie Social Media Mistakes

You spend time on your social media strategy, crafting relevant posts, and eye-catching graphics to reach your target audience and buyers. Don’t waste precious time by avoiding these rookie social media mistakes.

Social media is not about you. It’s about your audience. Post 5-6 things that are NOT products, sales, or promotions. Then, post one ask. Give, give, give, ask. Get it? Social media is about forming relationships. Think of it like dating. Give them a bunch of reasons to like you before you ask them out! Nobody wants a constant sales pitch.

Are you pinning your best posts on Twitter and FB? You know, the ones that people are clicking on most often, or the ones regarding events? They stay up as the first post visible until you replace them or take them down. In FB, just click the arrow in the corner of your post and select Pin to Top. On Twitter, just click on the ellipsis ( …) on the right side and choose Pin To Profile Page. Fini!

Speaking of your Twitter post archive, you can request your archive. Huge time saver if you post often and don’t always track every tweet (please track!) It starts with your first tweet. If you have been doing this for a while, it may take a bit to compile them all. They’ll send you a link when it’s all ready. Ask for this file by going under Twitter Account Settings under your profile and look for the Request Your Archive button. Simple!

Is your Facebook business page verified? It takes two seconds, (Ok, maybe five) and will boost your visibility in their rotation. Go under Settings and check if your Page Verification status says verified. If not, click Edit and follow the quick prompts. This is a real verification process, and there are some additional steps required. Some smart cookie has already done this for us, so here’s the link to follow. http://bit.ly/1nI36ZV Once your page is verified, you will get that blue badge next to your name.

All digital messages get stale after a while. Rotate that stuff or people tune out. Yup, I’m guilty of this one. If you use Hootsuite or Buffer and program all of your posts at the beginning of the week, you will avoid the stress of remembering to post.

Do you recycle your content? Instagram will allow you to share that same pic to Twitter or Pinterest after you upload it along with the caption. Super time saver that! Same for blog posts. As long as you aren’t duplicating the page text (Google gets unhappy with that), send that article to the local business section, or another featured blog.

About Downloading Facebook Pictures. As part of a fundraiser project, I was collecting photos from our barn group. Needed this Pick&Zip app to get usable files to let people know. Works for Facebook, but you can pull photos from Instagram and also your Vine vids.

Experiment a bit with what works the best for you. Sometimes graphic downsampling (like on FB header images) is so poor quality that you may need to test which photos you are pulling down from other sources.

Posting on off-hours when nobody is online. Yes, it’s a very global world, but Iconosquare now allows you to see your stats on Instagram. If you sign up for a seven-day free trial, you’ll get the Analytics for free during that time! You’re welcome!

There you are — ten awesome things to save time and keep your social program out of the weeds. You are now free to pin, tweet, and Facebook away.

Amanda MacDonald

Amanda MacDonald

Founder of Full Gallop Communications

Amanda is a marketing veteran that works with businesses on improving brand communication, marketing strategy, and creating content marketing. When not in the office, Amanda can be found at the barn with her horse, walking her two dogs on Lake Ontario or baking something carbtastic in the oven.

Contact her at hello@fullgallopcomm.com to inquire about how your marketing efforts can become more successful.

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