How to Start Marketing – New marketing tools have upped the variety you have at your fingertips, but also have made it more confusing than ever for someone just wading in at the shallow end. You may have dabbled a bit, but are still not certain about where to spend...
Target audience age groups appropriately to see higher sales. There is hot competition in the horse world for new customers, so marketing to the 40 and over equestrian group should be a targeted audience. This group is booming when it comes to sales. When coming back...
How to create a marketing budget for the first time. I’ve worked in a few different industries, big and small, for-profit and not-for-profit, and all of them take marketing spending seriously. I’m also confident that you are no different in this case, no matter the...
Do you know what’s going on behind the scenes of your website metrics? I’ve run into some people recently that have no idea what’s going on behind the red curtain. This is a step-by-step breakdown of how to get started looking at your website so you can at least make...
Veterinary practices are seriously busy places. Like human health care practices, they deal with emergencies, patients who need extra TLC, and put in very long hours. Also, veterinary offices need to stay top of mind and easy to find when your horse colics at 10 pm or...
Not using a strategy for ecommerce? You are giving away sales. If you search on Amazon under equestrian sports, over 17,000 items are listed for sale. You can find halters, saddle pads, grooming supplies, saddles, and harnesses. Believe it or not, you can even click...
Customer feedback can be a cringe-worthy conversation for some companies. If you already know that people are unhappy with your products or services, then you have a vast opportunity to remedy this issue. Today, we are talking about the companies that think they have...
So many metrics, so little time. Confused about measuring your marketing performance? No worries. This article covers some of the most important areas that require metrics and where to begin. Some of these are more important if you have a wholesale or large volume...