“… who know anything about marketing strategy. But we have a marketing girl.”
I see small and medium companies that fit this statement more often than not.
Maybe you have a marketing coordinator who churns out social media, some PPC ads and covers event planning.
Maybe you are outsourcing to an agency that seems to be doing all the things, but you don’t really know what is working – or not.
Maybe you have access to a great designer, but nobody really knows what they should be focusing on.
The hidden thread here is that nobody notices the missing connected messaging, the lack of overall marketing strategy, or inadequate metrics to have any clue if your spend is having the right effect on lead growth or overall sales.
And because that information is hidden, leadership doesn’t feel safe parking more spend against brand growth or lead generation.
This is SO common in industries like manufacturing and technology, which begin as scrappy startups that follow the lean growth model.
How do I know when my business need fractional marketing support?
A business may need fractional marketing leadership when it has people doing some marketing activities but no experienced leader driving the company to a targeted business strategy. A fractional CMO can provide senior-level direction without the cost or commitment of hiring a full-time marketing executive. It’s become an affordable options for many companies that otherwise would not be able to obtain this level of guidance.
There is a tipping point where things begin to move into a more solid and sustainable pattern, and as long as it stays there, nobody really pays too much attention to the bigger marketing questions.
And this is where I see many companies get stuck.
Fractional support allows a smaller company to gain that leadership expertise for a short period of time. To create a complete strategy. To guide you into a new market space where your brand isn’t a household name. To understand where your dollars are having the most effect.
Maybe it’s time to see how a real marketing strategy can boost your reach, build your content LLM rankings, and finally show you what’s working.
If that resonates at a gut level, get your 30 minute consult to see if working with Amanda might be a fit for your team.
