SpectraRise Photonics, the first photonics background company based in India, came to Full Gallop for an individual logo that needed to work and make sense with the existing branding of a sister company.
SpectraRise runs with Indian creativity and borrows values from German and American manufacturing. It will be seen as and positioned as a global company.
Full Gallop spent time discussing the intent and the importance of place before creating several options for the owners to select.
Also of importance is the relationship between sister companies, as that visual language should work together.
It has been a great experience to work with FGC on the branding for our first-ever venture! The communication was seamless and the discussions were effective given Amanda’s indepth understanding of the photonics industry. It is so great to have such a marketing powerhouse in the Optics & Photonics industry.