Optics whitepaper. Click to view full document.
Capabilities marketing sheet. Click to view full document.
Customer tip-sheet. Click to view full document.
The 20-year-old optics manufacturer required a brand refresh to encompass logo, marketing materials, and trade show materials. They had outgrown the original persona into one that serves a global market with an engineering focus.
Logo refresh, brand visual refresh, branded white papers, and customer tip sheets were developed as a part of this phase.
“Amanda has been very easy to work with on numerous Marketing and Advertising projects for our business as well as developing a Brand Recognition Plan. Working with her throughout the past year has been very helpful to our business and ourselves, as business owners, to understand what it truly takes to Promote, Brand and Introduce our business to prospects and customers in a consistent manner.”