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By using a strategy that combined excellent SEO, targeted new content, keyword research, selected social media reach, advertising, and CPC, the company gained traffic from other direct, paid and referring sources, however, organic traffic gains were considerably larger than the other
Organic web visitors are an important indicator of a healthy web marketing program and should be one of goals or KPI for the year.
We started with creating an updated email template, utilizing the new brand elements, then tackled building a monthly editorial calendar utilizing a deep bank of evergreen and seasonal horse health topics that existed, but were buried in the website. By giving calls to actions to read how-to articles or watch clinic videos that were also banked from past efforts, we were able to raise the average open rate for a non-reminder e-blast by 31% (to well above the industry average) and increase the average open rate by 136%.
The clinic now has an easy-to-use template that will serve them well, paired with a seasonal topic center of fast access information, saving staff time to create and send to their large customer base.
By using a strategy that combined excellent SEO, targeted new content, keyword research, selected social media reach, advertising, and CPC, the company gained traffic from other direct, paid and referring sources, however, organic traffic gains were considerably larger than the other
Organic web visitors are an important indicator of a healthy web marketing program and should be one of goals or KPI for the year.
We started with creating an updated email template, utilizing the new brand elements, then tackled building a monthly editorial calendar utilizing a deep bank of evergreen and seasonal horse health topics that existed, but were buried in the website. By giving calls to actions to read how-to articles or watch clinic videos that were also banked from past efforts, we were able to raise the average open rate for a non-reminder e-blast by 31% (to well above the industry average) and increase the average open rate by 136%.
The clinic now has an easy-to-use template that will serve them well, paired with a seasonal topic center of fast access information, saving staff time to create and send to their large customer base.
In a highly competitive industry that focuses on custom work, a referral source is gold. People do not refer unless they feel highly confident in the source they are advocating, and this instance would not have occurred without the ad in the first place. Ads for the win.
In a highly competitive industry that focuses on custom work, a referral source is gold. People do not refer unless they feel highly confident in the source they are advocating, and this instance would not have occurred without the ad in the first place. Ads for the win.
We worked with the leadership team to identify opportunities and create new website content to fully explain the robust range of benefits of these products and provided an SEO assessment to better extend reach, including recommendations for site improvement.
The company was able to go to market with a sound structure to build upon, poised for launch success.
The Full Gallop team launched a new site with a vibrant and modern feel that appropriately reflects the strength of the established brand for racing and other high-performance horses, while still appearing accessible for most horse owners who care about their animals. The experience of the founder and lead nutritionist is front and center, stemming from the range of health and wellness articles and scheduled personal support. The logo received a refresh to complete the online brand makeover and align with refreshed product labeling. Distributors and large volume users may easily reorder with online accounts to quickly receive new supplies, automating more of the reorder process. The Client was thrilled with the results!
To address this, a plan was created specifically to help push sales on social media, clean up SEO performance on the website with specific work regarding keywords, work on social media posting strategy, creating improved and researched product descriptions, and an SEO toolkit.
The result? Shop traffic has now increased above blog readership, with increased sales traffic overall from this summer by 15%, and increased monthly overall site traffic by 161% in the last 6 months.
Our proven program gets results, because we take the time to understand your needs and tailor a strategy to complement and product results.
The work resulted in a 150% increase in site users in the first three weeks. In addition, important online product ratings and feedback from product users were also gained as part of this effort.