Marketing Resources

The Key Elements of A Good Website

The Key Elements of A Good Website

What makes a good website? Before you begin searching for someone to build your site, fully understanding this type of workflow will help you to keep the project on course and manage expectations for a beautiful and functional website. If this is your first foray into...

How Graphic Design Helps Your Business

How Graphic Design Helps Your Business

What is graphic design used for? A graphic designer is a professional who creates and assembles images, typography, or video with the aim of improving the aesthetic appeal of your brand. They can make your brand stand out in a crowded market, make it appear more...

Are You GDPR Compliant?

Are You GDPR Compliant?

There is a bit of panic right now on the part of businesses that utilize email marketing regarding GDPR (General Data Protection Regulations) changes to require companies to protect the personal data and privacy of consumers that do business in Europe and the UK. As...

Using Local SEO Strategy to Find More Customers

Using Local SEO Strategy to Find More Customers

Search Engine Optimization (SEO) offers both a wide net and a local net approach. If you pull from the local population for the majority of your business, you will want to consider adding some additional profile work and listings to ensure that local people can find...

8 Ways to Kick Butt with Email

8 Ways to Kick Butt with Email

Email marketing best practices Email is the perfect accessory to the well-heeled marketing plan. The success of your marketing plan can be determined quickly by answering this question, do you know if your emails kick butt? Email is nearly 40x better than Facebook and...

Why Equestrian (and all) Marketing Should Target Baby Boomers

Why Equestrian (and all) Marketing Should Target Baby Boomers

Anyone who has spent time in a horse barn will tell you, there are plenty of men and women in the 50+ age group who are riding and caring for their horses. Some of them are just getting started on a childhood dream. Many of them are highly regarded instructors, coaches, and competitors, yet it is still uncommon to see this group directly marketed towards as a consumer group. Marketing to baby boomers is often overlooked. In this article, we look at why all types of businesses should really target baby boomers in their marketing strategy.

3 Indicators for a Brand Refresh

3 Indicators for a Brand Refresh

Your brand. It literally puts your mark on the world. It is the subconscious recognition of what your company stands for. There are some indicators that help when determining when it’s time for a brand refresh, and should occur when you notice one or more of the...

Six Time Management Tips For Marketing

Six Time Management Tips For Marketing

Marketing waits for no man (or woman), especially when it comes to time management. Carving time out of your schedule is a challenge, even for the most organized gal. When you juggle a job, kiddos, riding, and time for your important relationships, it’s easy to let...

5 Reasons Why You Need Landing Pages

5 Reasons Why You Need Landing Pages

Landing pages are often overlooked in a digital tactical plan. This type of web page is an important part of your buyer funnel for both b2b and b2c companies and is normally a sub-page containing very specific information. It may or may not be listed in your...

7 Ways to Nurture Your Brand Champions

7 Ways to Nurture Your Brand Champions

Brand champions can help push your business to a new level. The thoughts below pertain to a smaller business, however all of the strategy listed scales well for any sized company that wants to continue to create passion and loyalty for what they do. The larger the...

The Marketing Funnel – Part Two

The Marketing Funnel – Part Two

Marketing Funnel Metrics Explained – Part 2 The first article in our series focused on the funnel stages. There is so much available data now for measuring marketing data, it can be overwhelming. Knowing what to focus on (as well as what not to) will save you...

Local SEO Helps Customers Find You

Local SEO Helps Customers Find You

Search Engine Optimization (SEO) offers both a wide net and a local net approach. If you pull from the local population for the majority of your business, you will want to consider adding some additional profile work and listings to ensure that local people can find...

5 Equestrian Companies Pushing Tech Boundaries

5 Equestrian Companies Pushing Tech Boundaries

More and more equestrians are turning to apps to track training progress, equine health and business details than ever before. When most people picture “equestrian,” they normally picture traditional leather tack and rolling hills and barns, but recently there has...

8 Ways to Keep Your Customer Experience on Track

8 Ways to Keep Your Customer Experience on Track

How to improve your customer experience to encourage new people to enter your world. It seems like this should in many ways be common sense, but the topic becomes really interesting when you see a company that does not understand the ramifications. We all know the...

Breaking Internal Branding Myths

Breaking Internal Branding Myths

We explore internal marketing examples and the most common myths behind it in this article. Internal Branding is the way that companies explain the how and why they do business to their own. Internal branding rolls up key ingredients like Alignment and Core Values....

What Goes Into Building Your Marketing Strategy

What Goes Into Building Your Marketing Strategy

What is Marketing Strategy? There always seems to be quite a bit of confusion around what marketing strategy is and isn’t, so we’re going to give you the in’s and out’s of the process. If you are a business owner and haven’t had this conversation with a marketing...

Transitioning Brand Identity Intelligently

Transitioning Brand Identity Intelligently

Your brand identity strategy. So you’ve pulled the trigger on meetings to upgrade and transition your old and tired brand identity. You wade through drafts and revisions of fonts, colors, wireframes, and logos to find the ideal, on-point brand that will...

Why We Love Content Marketing

Why We Love Content Marketing

… and you should too! The “content is king” sentiment has been around for a while now, and for good reason. There are all types of materials that can be considered “content.” Articles, white papers, case studies, newsletters, press releases, blogs and stories are all...

Celebrating Business Milestones

Celebrating Business Milestones

I’ve been contemplating a bit on milestones and trusting your path quite a bit lately.  As with any start-up effort, there is some agita to break the inertia and get things rolling, as well as some necessary learning of new things like business bookkeeping and...

How To Define Social Media End Goals

How To Define Social Media End Goals

Yes, you want to grow your audience and be visible to more people. Yes, you want followers to respond to your carefully crafted and witty posts. When you take a moment to define social media end goals, you’ll find that your strategy works better, and your blog gains...

Avoiding Rookie Social Media Mistakes

Avoiding Rookie Social Media Mistakes

You spend time on your social media strategy, crafting relevant posts, and eye-catching graphics to reach your target audience and buyers. Don’t waste precious time by avoiding these rookie social media mistakes. Social media is not about you. It’s about your...

Customer Service IS Marketing

Customer Service IS Marketing

Customer care can make or break your company. A few years back, I was working with an OEM company that had a reputation for being difficult. They did produce high-end, phenomenal work, but the sales team didn’t follow up with people; there was a bit of an attitude...

Marketing Content That People Will Care About

Marketing Content That People Will Care About

These days writing any type of marketing content to help inform and educate readers and search engines is a must. Just putting words out there is not enough, the copy should also follow a protocol. Say you run a feed manufacturing company that caters to owners of...

Improving the Tack Shop Customer Experience

Improving the Tack Shop Customer Experience

Making sense of customer experience marketing You all have visited a tack shop like this. Overflowing in every corner like Ollivander’s wand shop. Towers of saddles, rows of boots, jumbles of bridle parts, odd sizes, or one random piece. Dusty bottles that make you...

Marketing to the 40 and Up Equestrian

Marketing to the 40 and Up Equestrian

Target audience age groups appropriately to see higher sales. There is hot competition in the horse world for new customers, so marketing to the 40 and over equestrian group should be a targeted audience. This group is booming when it comes to sales. When coming back...

Outsmart Your Fear of Setting a Marketing Budget

Outsmart Your Fear of Setting a Marketing Budget

How to create a marketing budget for the first time. I’ve worked in a few different industries, big and small, for-profit and not-for-profit, and all of them take marketing spending seriously. I’m also confident that you are no different in this case, no matter the...

Brand Management Isn’t Always What You Think It Is

Brand Management Isn’t Always What You Think It Is

Your reputation precedes you in your field of business. Brand management is important to every type and size of company. Are you hard to contact, chronically grouchy or late for teaching? Or easy going, a good communicator, and flexible when situations call for it?...

Why Logo Design Is Important

Why Logo Design Is Important

I end up educating clients on this more often than not, so I’m just going to break this down in a few bite-sized chunks. Your logo should represent what you do at a glance.Your logo should avoid cheap Photoshopping tricks. Those only convey cheap to your...

Best Practices for Equestrian Ecommerce Strategies

Best Practices for Equestrian Ecommerce Strategies

Not using a strategy for ecommerce? You are giving away sales. If you search on Amazon under equestrian sports, over 17,000 items are listed for sale. You can find halters, saddle pads, grooming supplies, saddles, and harnesses. Believe it or not, you can even click...