I just saw this happen over the weekend with a local non-profit rescue group that posted an ad using a photo taken by another local person that had been posted on social media. The woman was dismayed and a little put off by the fact that her shot had been used without her permission, and[…]
Landing pages are often overlooked in a digital tactical plan. This type of web page is an important part of your buyer funnel for both b2b and b2c companies and is normally a sub-page containing very specific information. It may or may not be listed in your navigation, as it can serve a different purpose[…]
Contrary to popular belief, email marketing is not dead. It is still one of the best ways to reach and grow a targeted audience within a content marketing strategy. It’s easy to manage, schedule and monitor for success. It keeps your target audience aware of important things (where you will be and when, new events,[…]
How to Start Marketing Your Stable, Farm or Horse Business – Marketing tools have upped the variety you have at your fingertips, but also have made it more confusing than ever for someone just wading in at the shallow end. You’ve may have dabbled a bit, but still not certain about where to spend your[…]
So many metrics to use, so little time. Confused about measuring your marketing success? No worries. Here is a quick list on what to pay attention to depending on what you are trying accomplish. Some of these are more important if you have a wholesale or large volume type business, say a supplement manufacturer. Some of these[…]