Landing pages are often overlooked in a digital tactical plan. This type of web page is an important part of your buyer funnel for both b2b and b2c companies and is normally a sub-page containing very specific information. It may or may not be listed in your navigation, as it can serve a different purpose[…]
Contrary to popular belief, email marketing is not dead. It is still one of the best ways to reach and grow a targeted audience within a content marketing strategy. It’s easy to manage, schedule and monitor for success. It keeps your target audience aware of important things (where you will be and when, new events,[…]
Is it possible to feel homesick for a place you were only for a weekend? I’m joining the ranks of the thousands this soggy morning who are wondering why they don’t live in Lexington, the mothership for all horse-related everything. Even the air at Rolex smells better there, as one of my friends[…]
Marketing tools have upped the variety you have at your fingertips, but also have made it more confusing than ever for someone just wading in at the shallow end. You’ve may have dabbled a bit, but still not certain about where to spend your time and resources. Where the heck to start? I’ve broken this[…]
So many metrics to use, so little time. Confused about measuring your marketing success? No worries. Here is a quick list on what to pay attention to depending on what you are trying accomplish. Some of these are more important if you have a wholesale or large volume type business, say a supplement manufacturer. Some of these[…]