Trade Show Tips – Part 2

Posted on March 21, 2016August 19, 2016 by Amanda MacDonald

In the first part of this series, we covered the basics of sorting out your return on investment for a trade show or large event. This is key when your financial people need to understand why you need to do more shows and how best to prove which shows are better than others when planning[…]

The ABCs of ROI for Trade Shows – Part 1

Posted on March 14, 2016January 16, 2017 by Amanda MacDonald

Goal setting and what to measure for ROI when working trade shows. As an equine business, how do you sort and measure if an event is worth it? This week, I’m releasing Part 1 of a two-part series with Nina Richards, veteran trade show manager, to give you some important information that can help determine[…]