setting up web metrics

Understanding Web Metrics for Equine Businesses

Do you know what’s going on behind the scenes of your website metrics? I’ve actually run into some people recently that really have no idea what’s going on behind the red curtain. This is a step-by-step breakdown of how to get started looking at your website so you can at least make some informed decisions[…]

Measured Marketing Performance = Better Performance

So many metrics to use, so little time. Confused about measuring your marketing success? No worries. Here is a quick list on what to pay attention to depending on what you are trying accomplish. Some of these are more important if you have a wholesale or large volume type business, say a supplement manufacturer. Some of these[…]