trailer marketing

Aim Higher When Marketing Horse Trailers

Just back from one of the large equine expos that has everything under the sun from crab cakes to mounted archery demos, including a fair amount of trailer dealers. One of the great things about this kind of event is the opportunity to just talk with people about what they are doing, learn about how[…]

customer experience marketing

Improving Customer Experience in Tack Shops 

Making sense of customer experience marketing You all have visited a tack shop like this. Overflowing in every corner like Ollivander’s wand shop. Towers of saddles, rows of boots, jumbles of bridle parts, odd sizes or one random piece. Dusty bottles that make you wonder if the contents have dried out. Dark, dusty corners and[…]

marketing over 40

Riding, Being Over 40 and Marketing

  There is hot competition in the horse world for new customers and the 40-59+ group is very active and booming when it comes to marketing. Coming back to horses after a long break of raising kids and building a career, or possibly riding for the first time, there is a new set of worries[…]