by Amanda MacDonald | Nov 25, 2025 | Branding, Marketing Strategy
2026 Edition Congratulations on your decision to create a new business! Once the initial excitement (and fear) wears off, you’ll need to figure out your plan to promote what you do. This article will give you some beneficial ideas and things to consider. Next... 
by Amanda MacDonald | Sep 11, 2025 | Marketing Strategy
Test case. Me. Scandalous? Maybe. Risky? I don’t believe so. Social has become a drain on my energy. LinkedIn is filled with people trying to show how smart they are. Facebook has become a slam book for political sentiments. My IG feed consists of ads for bras... 
by Amanda MacDonald | Jul 28, 2025 | Branding
You’re Not Just the Name on the Door, You’re the Story Behind It Let’s get real about something in the business world. You can have the sharpest saddle on the market, the most brilliant optical innovation, or a feed formula that makes every topline pop. But if no one... 
by Amanda MacDonald | Jul 9, 2025 | Branding, Equestrian, Marketing Strategy
I just finished a fantastic book over the weekend on communication and starting young horses, and some parallels struck me this morning as I was coming down to make coffee.Get an ear on you.Then an eye focus for a couple of seconds.Next, maybe tolerating a touch of... 
by Amanda MacDonald | May 20, 2025 | Branding, Equestrian
Occasionally, I am lucky enough to meet people who really understand me, and in the past several months, I’ve outsmarted that average by two. Amy McGann, @unbridledform inspired this image, by working with me to dial in where I am today with Full Gallop. Her words and... 