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equestrian apps

5 Equestrian Companies Pushing Tech Boundaries

  More and more equestrians are turning to apps to track training progress, equine health and business details than ever before. When most people picture “equestrian,” they normally picture traditional leather tack and rolling hills and barns, but recently there has been a substantial developmental push into equine apps and online tools to help manage[…]

How to write content

Writing Marketing Content That People Care About

Say you run a feed manufacturing company that caters to owners of horses with special dietary needs, key for certain breeds and particular health issues. You struggle to be seen and your target customer doesn’t seem to understand the importance of your product or how it can benefit them. I see this type of example[…]

local tack shop

10 Ways of Winning Sales as a Local Shop

I am a fan of shopping in-person at any local tack shop. When I travel, I seek them out and see what people are buying in that area of the country. I also like to fondle the leather (ok, I may have a teensy problem, haha), try things on and have a chat with the[…]

5 Ways GDPR Will Impact Your Business

  There is a bit of panic right now on the part of businesses that utilize email marketing regarding GDPR (General Data Protection Regulations) changes to require businesses to protect the personal data and privacy of consumers that do business in Europe and the UK. As part of the global and more toothy CAN-SPAM regulations,[…]