How to write content

Writing Marketing Content That People Care About

Say you run a feed manufacturing company that caters to owners of horses with special dietary needs, key for certain breeds and particular health issues. You struggle to be seen and your target customer doesn’t seem to understand the importance of your product or how it can benefit them. I see this type of example[…]

local tack shop

10 Ways of Winning Sales as a Local Shop

I am a fan of shopping in-person at any local tack shop. When I travel, I seek them out and see what people are buying in that area of the country. I also like to fondle the leather (ok, I may have a teensy problem, haha), try things on and have a chat with the[…]

5 Ways GDPR Will Impact Your Business

  There is a bit of panic right now on the part of businesses that utilize email marketing regarding GDPR (General Data Protection Regulations) changes to require businesses to protect the personal data and privacy of consumers that do business in Europe and the UK. As part of the global and more toothy CAN-SPAM regulations,[…]

stallion marketing

Organize Your Stallion Promotion for Success

You have an eligible bachelor in your yard that you’ve been thinking of standing. When you take a bit of time to build an appropriate equine marketing plan to get the most out of your efforts, you’ll know what you have to spend and have a professional image to show your stallion at his highest[…]

using digital banner ads

5 Ways to Get More from Your Banner Ads

This question came from a client the other day – why aren’t our digital banner ads for our equestrian brands performing better? A great question, as some retail saddlery and apparel brands invest heavily in this area for their advertising. Let’s start with what is considered baseline for good performance. When this type of ad[…]