Anyone who has spent time in a horse barn will tell you, there are plenty of men and women in the 50+ age group who are riding and caring for their horses. Some of them are just getting started on a childhood dream. Many of them are highly regarded instructors, coaches and competitors, yet it[…]
I just saw this happen over the weekend with a local non-profit rescue group that posted an ad using a photo taken by another local person that had been posted on social media. The woman was dismayed and a little put off by the fact that her shot had been used without her permission, and[…]
Your brand. It literally puts your mark on the world. It is the subconscious recognition of what your company stands for. There are some indicators that help when determining when to refresh your brand, and should occur when you notice one or more of the following: You’ve outgrown your original brand. Your company has been[…]
Marketing waits for no man (or woman), especially when it comes to equestrian marketing. Time management is a challenge, even for the most organized gal. When you juggle job, kiddos, riding, and time for your important relationships, it’s easy to let some things slide. If you already aren’t so comfortable with your current marketing approach,[…]
respect, and decent companies use it without incident.
This all went down because a brand did not vet their seller enough, did not require sales training on how to properly represent them, and is clearly not making anyone accountable for poor actions on their behalf. If this was an employee, they would be promptly sacked.
Email is the perfect accessory to the well-heeled marketing plan. The success of your marketing plan can be determined quickly by answering this question, do you know if your emails kick butt? Email is nearly 40x better than Facebook and Twitter at acquiring customers. (McKinsey & Company) Email conversion rates are 3x higher than social[…]
Landing pages are often overlooked in a digital tactical plan. This type of web page is an important part of your buyer funnel for both b2b and b2c companies and is normally a sub-page containing very specific information. It may or may not be listed in your navigation, as it can serve a different purpose[…]
It’s fairly easy to find a web person these days that will take on your new web project. Before you begin, fully understanding this type of workflow will help you to keep the project on course, and also allow you to manage expectations for a beautiful and functional website. If this is your first foray[…]
The thoughts below pertain to a smaller business, however all of the strategy listed scales well for any sized company that wants to continue to create passion and loyalty for what they do. The larger the group, the harder it is to gain and keep those individuals excited about your efforts, as you have less[…]
There tends to be some mystery around where and how customers find and interact with your brand. There also tends to be some mystery around how customers make buying decisions and how that impacts your sales. For fun, we’ve broken this down into horse terms today and built a marketing funnel to show you how[…]