Avoid These Rookie Social Media Mistakes

avoiding social media mistakes

You spend time on your social media strategy, crafting relevant posts and eye catching graphics to reach your target audience and buyers. Don’t waste that precious time and information gathering by missing out on these hacks.

Social media is not about you. It’s about your audience. Post 5-6 things that are NOT products, sales or promotions. Then, post one ask. Give, give, give, ask. Get it? Social media is about forming relationships. Think of it like dating. Give them a bunch of reasons to like you, before you ask them out! Nobody wants a constant sale pitch.

Are you pinning your best posts on Twitter and FB?  You know, the ones that people are clicking on most often, or the ones regarding events? They stay up as the first post visible until you replace them or take them down. In FB, just click the arrow in the corner of your post and select Pin to Top. In Twitter, just click on the ellipsis (the …) on the right side and select Pin To Profile Page. Fini!

Speaking of your Twitter post archive, you can request your archive. Huge time saver if you post often and don’t always track each and every tweet (Like me, ahem…) It starts with your first tweet, so if you have been doing this for a while, it may take a bit to compile them all. They’ll send you link when it’s all ready. Ask for this file by going under Twitter Account Settings under your profile and look for the Request Your Archive button. Simple!

Is your FB business page verified? It takes literally two seconds, (Ok, maybe 5) and will boost your visibility in their rotation. Go under Settings and check if your Page Verification status says verified. If not, click Edit and follow the quick prompts. This is actually a real verification process and there are some additional steps required. Some smart cookie has already done this for us, so here’s the link to follow. http://bit.ly/1nI36ZV Once your page is actually verified, you will get that blue badge next to your name.

All digital messages get stale after a while. Rotate that stuff or people tune out. Yup, I’m guilty of this one. Use Hootsuite or Buffer and program all that goodness at the beginning of the week, because who has time for that?

Are you recycling your content? Instagram will let you share that same pic to Twitter or Pinterest. after you upload it along with the caption. Super nice time saver that! Same for blog posts. As long as you aren’t duplicating the page text (Google gets unhappy with that), send that article to the local business section, or another featured blog.

Downloading Facebook pictures. As part of a fundraiser project, I was collecting photos from our barn group. Needed this Pick&Zip app to get usable files to let people know. Works for FB, but you can pull photos from Instagram and also your Vine vids.

Experiment a bit with what works the best for you. Sometimes graphic downsampling (like on FB header images) is so poor quality that you may need to test which photos you are pulling down from other sources.

Posting off hours when nobody is online. Yes, it’s a very global world, but Iconosquare now allows you to see your stats on Instagram. If you sign up for a 7 day free trial, you’ll get the Analytics for free during that time! You’re welcome!

There you are. Ten great things to be aware of while you are pinning, tweeting and facebooking.

If you found this article helpful, please check out my website for more marketing goodness at Full Gallop Communications, and don’t be shy about sharing this information with others!

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Amanda MacDonaldHi, I’m Amanda!  As a life-long equestrian, I understand the importance of keeping our horses healthy, happy and well-appointed. And with over 15 years of experience in marketing, I can help you to translate that shared goal into a brand that drives sales. I’ve mastered marketing strategy, branding, website production and digital media marketing, and led successful teams to bring it all together.  So it’s a pleasure to offer my services and knowledge to those who make my life more enjoyable, and to bring new products and services to others to keep our horses happy and healthy. Connect with me on Twitter, Instagram, Facebook and LinkedIn!