Branding & marketing Strategy
Full Gallop Communications, based in Rochester, NY, is a marketing agency that works with equine health and veterinary companies, optics & photonics manufacturers and non-profits to build stronger brands and better connect with their clients. We offer services to cover a wide variety of marketing needs such as: marketing planning and strategy, highly targeted marketing and advertising, business website development, SEO service, industry-specific content writing, logo design, media placement, PR and market research. With over 17 years of experience working with product launches, promoting manufacturers and helping distributors, we know how to create wider brand visibility and increased interest resulting in measurable sales for your group.
More than just a logo, your complete brand helps potential clients remember you faster and understand what you offer.
Define a dynamic plan which speaks to specific things – new product launches, retail sales and events, changing business direction or focus areas, finding the audience who is looking for your special sauce, or just finding the missed opportunities.
Industry-specific Content Writing
Tell your brand story to the people who will care about it. We develop SEO-friendly content for web, advertorials, advertising, articles, product releases or guest blogs.
A website without SEO is like driving a car without adding oil or gas. Get found by the right customers faster when you improve your SEO ranking and search results. We offer site analysis as well as ongoing services.
Your website is your most important marketing tool. Work with our experts for SEO-friendly e-commerce, service or manufacturing websites.
A proven way to get your customer’s attention, engage them and build relationships. We can create powerful messaging, video and information that your customers will want to read.
Monthly Marketing Support
Need ongoing support so that you can focus on running your business instead? We offer flexible options to cover all your needs.
Marketing Coaching Sessions
Schedule one-on-one time with our founder, Amanda MacDonald, in 60 minute intensive working sessions that give you answers and actionable items to move forward quickly.
Full Gallop Goodness
Follow our popular blog for the newest branding advice, musings on marketing and stories on strategy.
Email is the perfect accessory to the well-heeled marketing plan. The success of your marketing plan can be determined quickly by answering this question, do you know if your emails kick butt? Email is nearly 40x better than Facebook and Twitter at acquiring customers. (McKinsey & Company) Email conversion rates are 3x higher than social[…]
Landing pages are often overlooked in a digital tactical plan. This type of web page is an important part of your buyer funnel for both b2b and b2c companies and is normally a sub-page containing very specific information. It may or may not be listed in your navigation, as it can serve a different purpose[…]
It’s fairly easy to find a web person these days that will take on your new web project. Before you begin, fully understanding this type of workflow will help you to keep the project on course, and also allow you to manage expectations for a beautiful and functional website. If this is your first foray[…]
The thoughts below pertain to a smaller business, however all of the strategy listed scales well for any sized company that wants to continue to create passion and loyalty for what they do. The larger the group, the harder it is to gain and keep those individuals excited about your efforts, as you have less[…]
There tends to be some mystery around where and how customers find and interact with your brand. There also tends to be some mystery around how customers make buying decisions and how that impacts your sales. For fun, we’ve broken this down into horse terms today. Attraction Level: What gets people interested in what you do?[…]
There is so much available data now for measuring marketing data, it can be overwhelming. Knowing what to focus on (as well as what not to) will save you time and headaches.
Search Engine Optimization (SEO) offers both a wide net and a local net approach. If you pull from the local population for the majority of your business, you will want to consider adding some additional profile work and listings to ensure that local people can find you easily. Who should consider this type of SEO[…]
More and more equestrians are turning to apps to track training progress, equine health and business details than ever before. When most people picture “equestrian,” they normally picture traditional leather tack and rolling hills and barns, but recently there has been a substantial developmental push into equine apps and online tools to help manage[…]
Ad performance is a topic that comes up often for marketing consultants. Often times, a company that does not regularly run advertising will run a single ad and expect their inbox to explode as a result. We can help you to maximize the return on all of your planned advertising. Your ad is part of[…]
Customer experience. It seems like this should in many ways be common sense, but the topic becomes really interesting when you see a company that really does not understand the ramifications. We all know the companies that we return to because they understand their customers every need. Our local grocery chain, Wegmans, has built a[…]